Charles Pigott — Changes Health & Fitness

How Utah Workplace Wellness Is Rebuilding Company Culture Through Fitness

Charles Pigott of Changes Health & Fitness in Sandy, UT joins The Business Spotlight with Peter Anthony to discuss How Utah Workplace Wellness Is Rebuilding Company Culture Through Fitness.

Changes Health & Fitness Sandy, UT 16 minMay 1, 2026
Share

Listen On

Hosted by

Peter Anthony

Founder, The INCubator AI Marketing Agency

Episode Summary

On this episode of Utah Business Spotlight, host Peter Anthony sits down with Charles Pigott, founder of Changes Health & Fitness, the Sandy, Utah workplace wellness and personal training company Charles Pigott has spent four and a half years building around a structural gap most of the fitness industry refuses to serve. Charles Pigott walks Peter Anthony through the Changes Health & Fitness business model, the Utah workplace wellness opportunity, the cultural problem with modern gym culture, and the full-scale Sandy gym Charles Pigott is opening for the regular people the rest of the industry has priced and intimidated out of the room.

Charles Pigott opens the conversation with the Utah operator truth most of the fitness industry will never say out loud. Instead of going after the 3% of the population already obsessed with fitness, Charles Pigott built Changes Health & Fitness for the other 97%, the parents in their 50s and 60s who want to play with the first grandkid, the home services and trades operators who need energy at work, the HVAC and plumbing and electrical teams whose bodies are the business. Charles Pigott tells Peter Anthony that serving the 97% is what unlocked the workplace wellness side of Changes Health & Fitness, because once Changes Health & Fitness was getting results for the operator, the operator wanted the same results for the team.

Utah AI voice receptionist service for small businesses

Voice AI Receptionist

Never Miss Another Lead Again

See How It Works
Instead of going after the 3% of the population that's actually interested in fitness, I said let me talk to the other 97% that actually need the help.
, Charles Pigott
Founders building marketing clarity in The Source of Truth AI Mastermind

Mindset Marketing Academy

02 / 05

Stop Guessing. Start Marketing From Truth.

Most businesses market from opinion. The Source of Truth replaces guesswork with a documented, AI-ready strategy.

See How It Works

Charles Pigott walks Peter Anthony through the Changes Health & Fitness workplace wellness model. Changes Health & Fitness goes on the company calendar, second Wednesday at 2pm, every month, every quarter, whatever the rhythm requires, and Charles Pigott shows up with the Changes Health & Fitness team, guest speakers, presenters, lunch, and one-on-one check-ins with every employee. Changes Health & Fitness has prepped Utah employees for hip surgeries, ultramarathons, powerlifting contests, and ten-pound weight cuts, all inside the same program, because the workplace wellness model is built around the individual employee while the lunches, presentations, and retreats give the whole team a shared language to talk about it.

Peter Anthony names the structural Utah operator math that makes Changes Health & Fitness pencil. If a 20-employee company picks up one extra hour of high-output productivity per employee per day, that is 20 hours daily, 100 hours weekly, 5,000 hours annually, the equivalent of hiring two and a half new committed employees without the recruiting cost. Charles Pigott layers in the Harvard workplace wellness study Changes Health & Fitness operates against, after roughly 18 months of full integration, insurance premiums drop, sick days drop, turnover drops, and the $55,000 average cost to onboard and train a replacement employee starts to evaporate. Peter Anthony names the deeper Utah founder truth, culture is the exit, and Changes Health & Fitness is building the duplicatable culture most Utah operators need to actually sell the company.

Charles Pigott tells Peter Anthony how Changes Health & Fitness customizes the program to the company. Investment firms and towing companies with on-site gyms get individual lift programs. Companies without equipment get calisthenics, home-gym programming, and nutrition coaching. Smaller Utah operators send their teams into the Changes Health & Fitness Sandy location for live sessions. Every Changes Health & Fitness deployment is built around the resources the company already has and the goals the employees actually carry into the room.

Charles Pigott walks Peter Anthony through the Sandy gym Changes Health & Fitness is opening in the next few months, a full-scale public gym built against everything modern gym culture got wrong. Charles Pigott is not overselling membership, the machines are top-tier, recovery resources are on-site, parking is solved, and Charles Pigott is removing the heightened aggression, the over-sexualization, and the Tik Tok performance culture that has quietly pushed regular Utah adults out of fitness spaces. Peter Anthony names what Changes Health & Fitness is restoring, a gym a normal Utah adult can walk into, train inside, and leave without performing for anyone.

The Build: 30-day marketing infrastructure for Utah businesses by The INCubator

Market Faster Methodology

The Build · 30-Day Marketing Infrastructure

See What's Built

Charles Pigott closes the episode with Peter Anthony on the personal story behind Changes Health & Fitness. Charles Pigott grew up in Park Slope, Brooklyn, five generations deep, moved to Denver at 18, ran raves and nightclubs, was teaching bar owners to grow revenue before he could legally drink, and at 26 was diagnosed with cirrhosis of the liver and given six months to a year. A second-opinion doctor told Charles Pigott that if he changed everything, his liver was young enough to regenerate. Charles Pigott got into fitness and nutrition begrudgingly, fell in love with it, and when his ex-wife was pregnant with their first child, Changes Health & Fitness was born out of the intersection of necessity and passion. Six weeks from decision to launch. Four and a half years later, Changes Health & Fitness now serves Utah trades, home services, and any Utah business owner with 20 to 200 employees who wants stronger bodies, better energy, and a healthier company culture. Reach Charles Pigott at changesfit.com or @charlespigottchanges across Facebook, Instagram, LinkedIn, and TikTok. Utah Business Spotlight is produced by The INCubator AI Marketing Agency and filmed in Sandy, Utah.

We're building culture through building muscles. We meet with employees one-on-one, build their workout plans, talk nutrition, and run company retreats.
, Charles Pigott
Visit the guest
Changes Health & Fitness official website
Read the full marketing breakdown
Peter Anthony's INCubator analysis of Charles Pigott & Changes Health & Fitness

Want this kind of distribution for your business? Contact us, join us at a Founders Series event, or explore our marketing services.

Quotes From This Episode

All Quotes

By the Numbers

97%
Of The Market Most Gyms Ignore
4.5 yrs
Building Changes Health & Fitness
20–200
Ideal Utah Employee Range
18 mo
Harvard Workplace Wellness Inflection
$55K
Average Replacement Onboarding Cost
6 Weeks
Decision To Business Launch

Key Moments

Click any timestamp to jump to that moment in the video above.

Episode Transcript

Fitness for the other 97%

Where to find Changes Health & Fitness

The market most gyms ignore

Bringing wellness into the workplace

Fitness plans built around employees

Why health changes company culture

The business case for workplace wellness

Programs built around each company

The Sandy gym built against gym culture

Removing the fear from fitness spaces

The health crisis that started the mission

Building the business in six weeks

Early mistakes and better hiring

The best fit for Changes Health & Fitness

Why business owners should pay attention

About the Guest

Charles Pigott

Changes Health & Fitness

Sandy, UT

Charles Pigott is the founder and owner of Changes Health & Fitness, the Sandy, Utah workplace wellness and personal training company Charles Pigott has spent four and a half years building to serve the 97% of the population the rest of the fitness industry ignores. Charles Pigott grew up in Park Slope, Brooklyn, five generations deep, and moved to Denver at 18, where Charles Pigott built early operator chops throwing raves, promoting nightclubs, and teaching bar owners to grow revenue before Charles Pigott could legally drink. At 26 Charles Pigott was diagnosed with cirrhosis of the liver and given six months to a year to live. A second-opinion doctor told Charles Pigott his liver was young enough to regenerate if Charles Pigott changed everything. Charles Pigott got into fitness and nutrition out of necessity, fell in love with it, and when Charles Pigott's first child was on the way, Charles Pigott left a role managing a 48-bed mental health facility and launched Changes Health & Fitness in six weeks. Charles Pigott now runs personal training, workplace wellness for Utah trades and home services companies with 20 to 200 employees, and is opening a full-scale public Changes Health & Fitness gym in Sandy, Utah. Reach Charles Pigott at changesfit.com or @charlespigottchanges across Facebook, Instagram, LinkedIn, and TikTok.

Tags

More Episodes

Charles Pigott quotes

Featured on The Business Spotlight

Featured on The Business Spotlight with Peter Anthony

Share

Frequently Asked Questions

Your Story Deserves a Stage

Reach out and let Utah hear what makes your business worth knowing.

Contact Us
Read the complete episode source

Episode Questions and Answers

Who is Charles Pigott?

Charles Pigott is the founder and owner of Changes Health & Fitness, the Sandy, Utah workplace wellness and personal training company Charles Pigott has spent four and a half years building. Charles Pigott serves Utah trades, home services, and business owners with 20 to 200 employees, and is opening a full-scale public Changes Health & Fitness gym in Sandy, Utah.

What is Changes Health & Fitness?

Changes Health & Fitness is the Sandy, Utah personal training and workplace wellness company Charles Pigott built around the 97% of the population the rest of the fitness industry ignores, the parents who want energy for their grandkids, the trades operators who need stronger bodies on the job, and the Utah companies that want healthier teams and stronger culture without sending employees off-site.

How does Changes Health & Fitness work with Utah companies?

Changes Health & Fitness goes on the company calendar, comes on-site with trainers, guest speakers, and presenters, runs one-on-one check-ins with every employee, and builds individual programming around each employee's goals, from weight loss to ultramarathon prep to hip-surgery recovery. Programming is customized to the resources the company already has, from on-site gyms to calisthenics to home-gym plans.

Who is the best fit for Changes Health & Fitness?

Charles Pigott tells Peter Anthony the best fit is any Utah business owner with 20 to 200 employees, especially in home services, trades, HVAC, electrical, plumbing, and similar operator-led companies, who wants the team in better shape, the culture stronger, and the workplace healthier and more engaged.

Where is Changes Health & Fitness located?

Changes Health & Fitness is based in Sandy, Utah, next to Colonial Flag, just on the other side of the freeway from our studio and Club Social on 700 in Sandy. A full-scale public Changes Health & Fitness gym is opening in Sandy in the next few months.

What is the business case for workplace wellness?

Charles Pigott references the Harvard workplace wellness study, after roughly 18 months of full integration, insurance premiums drop, sick days drop, and turnover drops. Peter Anthony layers in the operator math: one extra productive hour per day across 20 employees is 5,000 hours per year, the equivalent of hiring 2.5 new committed employees, while the average $55,000 onboarding cost per replacement starts to disappear.

How do I contact Charles Pigott and Changes Health & Fitness?

Reach Charles Pigott and Changes Health & Fitness at changesfit.com, on Facebook, Instagram, and LinkedIn as Charles Pigott Changes Health and Fitness, and on TikTok. Utah business owners with 20 to 200 employees can book a workplace wellness conversation directly through the website.

Episode Transcript

00:00 Fitness for the other 97%

Charles Pigott opens the episode of Utah Business Spotlight with the structural Utah fitness truth most operators in the space will never say out loud. Instead of chasing the 3% of the population already obsessed with fitness, Charles Pigott built Changes Health & Fitness four and a half years ago for the other 97%, the parents in their 50s and 60s who want to play with the first grandkid, the people who can't keep their energy up at work, and the Utah operators who quietly know their bodies are falling behind their businesses.

01:20 Where to find Changes Health & Fitness

Peter Anthony asks Charles Pigott where Utah business owners can find Changes Health & Fitness. Charles Pigott is consistent across every platform, Charles Pigott Changes Health and Fitness on Facebook, Instagram, and LinkedIn, and the website lives at changesfit.com. Charles Pigott tells Peter Anthony Changes Health & Fitness is built to be easy to find for the Utah operator who is finally ready to put fitness on the company calendar.

01:54 The market most gyms ignore

Charles Pigott walks Peter Anthony through the structural Changes Health & Fitness positioning. Charles Pigott named the 97% as the real Utah fitness market, the people who actually need the help, not the people already in the room. That decision pulled in personal training clients from the Utah trades, home services, HVAC companies, electricians, and plumbers, and once Changes Health & Fitness was getting those individuals real results, their companies asked Charles Pigott to bring the same program to the rest of the team.

02:39 Bringing wellness into the workplace

Charles Pigott tells Peter Anthony the Changes Health & Fitness workplace wellness model is structural, not occasional. Charles Pigott goes in, meets with employees one-on-one, builds workout plans, coaches on nutrition, and runs full company retreats. Peter Anthony names what makes the Changes Health & Fitness model different, Changes Health & Fitness goes to the workplace instead of asking the workplace to commute to the gym, which is the structural reason workplace wellness actually sticks.

03:34 Fitness plans built around employees

Charles Pigott walks Peter Anthony through how Changes Health & Fitness shows up on the company calendar. Second Wednesday at 2pm, every cycle, Charles Pigott arrives with the Changes Health & Fitness team, guest speakers, and presenters, the team eats lunch together, and Charles Pigott runs one-on-one check-ins with every employee. Changes Health & Fitness has prepped Utah employees for hip surgeries, ultramarathons, powerlifting contests, and ten-pound weight cuts inside the same program, every plan built around the individual employee, every shared lunch and presentation giving the whole team a common language.

04:17 Why health changes company culture

Peter Anthony names what Charles Pigott is really building inside Utah companies. Changes Health & Fitness is creating culture through building muscle, longevity in the workplace, a higher sense of purpose, and a higher operating output. Peter Anthony walks the math, if 20 employees deliver one extra hour of high-output productivity per day, that is 20 hours daily, 100 hours weekly, 5,000 hours annually, the equivalent of hiring 2.5 new committed employees. Peter Anthony tells Charles Pigott this is the structural Utah founder truth, culture is the exit, and Changes Health & Fitness is building the duplicatable culture most operators need to actually sell the company.

05:37 The business case for workplace wellness

Charles Pigott layers in the structural research Changes Health & Fitness operates against. Charles Pigott references the Harvard workplace wellness study, at roughly 18 months of full integration, insurance premiums drop, sick days drop, and turnover drops. Charles Pigott tells Peter Anthony the average cost to onboard and train a replacement employee runs around $55,000 between training materials and pulled-off-the-floor staff time, and Changes Health & Fitness saves Utah operators that cost on the back end while putting smiling, engaged employees on the front end.

06:25 Programs built around each company

Charles Pigott tells Peter Anthony Changes Health & Fitness customizes every deployment to the Utah company's actual resources. Investment firms and towing companies with on-site gyms get individual programming on their own equipment. Companies with no equipment get calisthenics and home-gym plans. Smaller Utah operators send their teams into the Changes Health & Fitness Sandy location for live sessions. Charles Pigott designs around the room the company already has, never against it.

07:27 The Sandy gym built against gym culture

Charles Pigott walks Peter Anthony through the next Changes Health & Fitness move. Charles Pigott is opening a full-scale public Changes Health & Fitness gym in Sandy, Utah in the next few months. Charles Pigott will not oversell membership. The machines will be top-tier. Recovery resources will be on-site. Parking will be solved. Charles Pigott is structurally removing the heightened aggression, the over-sexualization, and the performance culture that has pushed normal Utah adults out of fitness spaces.

08:13 Removing the fear from fitness spaces

Peter Anthony names what Charles Pigott is really restoring with the new Sandy Changes Health & Fitness gym. Peter Anthony tells Charles Pigott that Peter Anthony and Peter Anthony's wife have not found a Utah gym they actually want to walk into in three or four years because the room has become a Tik Tok set instead of a training floor. Charles Pigott tells Peter Anthony Changes Health & Fitness is providing exactly that, a place to exercise, not the rest of the noise.

09:44 The health crisis that started the mission

Charles Pigott tells Peter Anthony the Changes Health & Fitness origin story. Charles Pigott grew up in Park Slope, Brooklyn, five generations deep, moved to Denver at 18, threw raves, promoted bars and nightclubs, and was teaching bar owners how to grow revenue before Charles Pigott could legally drink. The scene led to a real addiction problem, and at 26 Charles Pigott was diagnosed with cirrhosis of the liver and given six months to a year. A second-opinion doctor told Charles Pigott that if Charles Pigott changed everything, the liver was young enough to regenerate. Charles Pigott got into fitness and nutrition begrudgingly, then fell in love with it as confidence, mood, and life outcomes all started to compound.

11:01 Building the business in six weeks

Charles Pigott tells Peter Anthony Changes Health & Fitness was launched in six weeks. Charles Pigott was managing a 48-bed mental health facility at the time, the work was meaningful but the money wasn't there, Charles Pigott's ex-wife was pregnant with their first and about to stop working, and Charles Pigott decided to build Changes Health & Fitness now instead of later. Changes Health & Fitness is based in Sandy, Utah next to Colonial Flag, just on the other side of the freeway from our studio and Club Social on 700 in Sandy.

12:03 Early mistakes and better hiring

Charles Pigott tells Peter Anthony year one of Changes Health & Fitness was every mistake and a lot of lost money. Year two changed when Charles Pigott stopped hiring people who looked good on paper and started hiring people Charles Pigott actually liked, then growing them into the role. Charles Pigott tells Peter Anthony courses are easy to pay for, building a teammate who understands the founder's vision and aligns goals with the company's goals is the part that compounds. Peter Anthony connects the same hiring philosophy to Peter Anthony's salon years, where Peter Anthony hired pretty people who wanted to look good but were not interested in outshining the client, because ridiculously good-looking hires get rewarded even when they do not do the work.

14:01 The best fit for Changes Health & Fitness

Charles Pigott tells Peter Anthony the perfect Changes Health & Fitness client is a Utah business owner with 20 to 200 employees, especially in home services, trades, HVAC, electrical, and plumbing, who wants stronger bodies on the team, a healthier company culture, and a real business case behind it. Charles Pigott will get the operator in better shape personally, then bring the same program to the rest of the team.

14:22 Why business owners should pay attention

Peter Anthony closes the episode by naming the structural Utah operator move Charles Pigott is offering. Stop handing employees a gym membership card and hoping. Bring the gym, the programming, the stimulation, and the creativity directly into the company. That is what builds the kind of culture that survives the founder, scales the company, and creates the longevity every Utah operator says they want. Reach Charles Pigott at changesfit.com or @charlespigottchanges across Facebook, Instagram, LinkedIn, and TikTok. Utah Business Spotlight is produced by The INCubator AI Marketing Agency and filmed in Sandy, Utah.