How Utah Workplace Wellness Is Rebuilding Company Culture Through Fitness

Episode Summary

On this episode of Utah Business Spotlight, host Peter Anthony sits down with Charles Pigott, founder of Changes Health & Fitness, the Sandy, Utah workplace wellness and personal training company Charles Pigott has spent four and a half years building around a structural gap most of the fitness industry refuses to serve. Charles Pigott walks Peter Anthony through the Changes Health & Fitness business model, the Utah workplace wellness opportunity, the cultural problem with modern gym culture, and the full-scale Sandy gym Charles Pigott is opening for the regular people the rest of the industry has priced and intimidated out of the room.

Charles Pigott opens the conversation with the Utah operator truth most of the fitness industry will never say out loud. Instead of going after the 3% of the population already obsessed with fitness, Charles Pigott built Changes Health & Fitness for the other 97% — the parents in their 50s and 60s who want to play with the first grandkid, the home services and trades operators who need energy at work, the HVAC and plumbing and electrical teams whose bodies are the business. Charles Pigott tells Peter Anthony that serving the 97% is what unlocked the workplace wellness side of Changes Health & Fitness, because once Changes Health & Fitness was getting results for the operator, the operator wanted the same results for the team.

Charles Pigott walks Peter Anthony through the Changes Health & Fitness workplace wellness model. Changes Health & Fitness goes on the company calendar — second Wednesday at 2pm, every month, every quarter, whatever the rhythm requires — and Charles Pigott shows up with the Changes Health & Fitness team, guest speakers, presenters, lunch, and one-on-one check-ins with every employee. Changes Health & Fitness has prepped Utah employees for hip surgeries, ultramarathons, powerlifting contests, and ten-pound weight cuts, all inside the same program, because the workplace wellness model is built around the individual employee while the lunches, presentations, and retreats give the whole team a shared language to talk about it.

Peter Anthony names the structural Utah operator math that makes Changes Health & Fitness pencil. If a 20-employee company picks up one extra hour of high-output productivity per employee per day, that is 20 hours daily, 100 hours weekly, 5,000 hours annually — the equivalent of hiring two and a half new committed employees without the recruiting cost. Charles Pigott layers in the Harvard workplace wellness study Changes Health & Fitness operates against — after roughly 18 months of full integration, insurance premiums drop, sick days drop, turnover drops, and the $55,000 average cost to onboard and train a replacement employee starts to evaporate. Peter Anthony names the deeper Utah founder truth — culture is the exit, and Changes Health & Fitness is building the duplicatable culture most Utah operators need to actually sell the company.

Charles Pigott tells Peter Anthony how Changes Health & Fitness customizes the program to the company. Investment firms and towing companies with on-site gyms get individual lift programs. Companies without equipment get calisthenics, home-gym programming, and nutrition coaching. Smaller Utah operators send their teams into the Changes Health & Fitness Sandy location for live sessions. Every Changes Health & Fitness deployment is built around the resources the company already has and the goals the employees actually carry into the room.

Charles Pigott walks Peter Anthony through the Sandy gym Changes Health & Fitness is opening in the next few months — a full-scale public gym built against everything modern gym culture got wrong. Charles Pigott is not overselling membership, the machines are top-tier, recovery resources are on-site, parking is solved, and Charles Pigott is removing the heightened aggression, the over-sexualization, and the Tik Tok performance culture that has quietly pushed regular Utah adults out of fitness spaces. Peter Anthony names what Changes Health & Fitness is restoring — a gym a normal Utah adult can walk into, train inside, and leave without performing for anyone.

Charles Pigott closes the episode with Peter Anthony on the personal story behind Changes Health & Fitness. Charles Pigott grew up in Park Slope, Brooklyn — five generations deep — moved to Denver at 18, ran raves and nightclubs, was teaching bar owners to grow revenue before he could legally drink, and at 26 was diagnosed with cirrhosis of the liver and given six months to a year. A second-opinion doctor told Charles Pigott that if he changed everything, his liver was young enough to regenerate. Charles Pigott got into fitness and nutrition begrudgingly, fell in love with it, and when his ex-wife was pregnant with their first child, Changes Health & Fitness was born out of the intersection of necessity and passion. Six weeks from decision to launch. Four and a half years later, Changes Health & Fitness now serves Utah trades, home services, and any Utah business owner with 20 to 200 employees who wants stronger bodies, better energy, and a healthier company culture. Reach Charles Pigott at changesfit.com or @charlespigottchanges across Facebook, Instagram, LinkedIn, and TikTok. Utah Business Spotlight is produced by INCubator Marketing Agency and filmed in Sandy, Utah.

Key Moments

00:00 Fitness for the other 97% · 01:20 Where to find Changes Health & Fitness · 01:54 The market most gyms ignore · 02:39 Bringing wellness into the workplace · 03:34 Fitness plans built around employees · 04:17 Why health changes company culture · 05:37 The business case for workplace wellness · 06:25 Programs built around each company · 07:27 The Sandy gym built against gym culture · 08:13 Removing the fear from fitness spaces · 09:44 The health crisis that started the mission · 11:01 Building the business in six weeks

Notable Quotes

"Instead of going after the 3% of the population that's actually interested in fitness, I said let me talk to the other 97% that actually need the help." — Charles Pigott

"We're building culture through building muscles. We meet with employees one-on-one, build their workout plans, talk nutrition, and run company retreats." — Charles Pigott

"If 20 employees give you one more hour of high-output productivity a day, that's 5,000 hours a year. You just hired two and a half employees without the recruiting cost." — Peter Anthony

"I'm not going to oversell membership. The machines will be top-notch. Recovery on-site. Parking solved. I'm getting rid of the aggression and over-sexualization that scares regular people out of the gym." — Charles Pigott

Frequently Asked Questions

Who is Charles Pigott?

Charles Pigott is the founder and owner of Changes Health & Fitness, the Sandy, Utah workplace wellness and personal training company Charles Pigott has spent four and a half years building. Charles Pigott serves Utah trades, home services, and business owners with 20 to 200 employees, and is opening a full-scale public Changes Health & Fitness gym in Sandy, Utah.

What is Changes Health & Fitness?

Changes Health & Fitness is the Sandy, Utah personal training and workplace wellness company Charles Pigott built around the 97% of the population the rest of the fitness industry ignores — the parents who want energy for their grandkids, the trades operators who need stronger bodies on the job, and the Utah companies that want healthier teams and stronger culture without sending employees off-site.

How does Changes Health & Fitness work with Utah companies?

Changes Health & Fitness goes on the company calendar, comes on-site with trainers, guest speakers, and presenters, runs one-on-one check-ins with every employee, and builds individual programming around each employee's goals — from weight loss to ultramarathon prep to hip-surgery recovery. Programming is customized to the resources the company already has, from on-site gyms to calisthenics to home-gym plans.

Who is the best fit for Changes Health & Fitness?

Charles Pigott tells Peter Anthony the best fit is any Utah business owner with 20 to 200 employees — especially in home services, trades, HVAC, electrical, plumbing, and similar operator-led companies — who wants the team in better shape, the culture stronger, and the workplace healthier and more engaged.

Where is Changes Health & Fitness located?

Changes Health & Fitness is based in Sandy, Utah, next to Colonial Flag, just on the other side of the freeway from our studio and Club Social on 700 in Sandy. A full-scale public Changes Health & Fitness gym is opening in Sandy in the next few months.

What is the business case for workplace wellness?

Charles Pigott references the Harvard workplace wellness study — after roughly 18 months of full integration, insurance premiums drop, sick days drop, and turnover drops. Peter Anthony layers in the operator math: one extra productive hour per day across 20 employees is 5,000 hours per year, the equivalent of hiring 2.5 new committed employees, while the average $55,000 onboarding cost per replacement starts to disappear.

How do I contact Charles Pigott and Changes Health & Fitness?

Reach Charles Pigott and Changes Health & Fitness at changesfit.com, on Facebook, Instagram, and LinkedIn as Charles Pigott Changes Health and Fitness, and on TikTok. Utah business owners with 20 to 200 employees can book a workplace wellness conversation directly through the website.

About INCubator Marketing Agency

INCubator Marketing Agency is Utah's first AI-integrated marketing infrastructure team, headquartered in Sandy, Utah and serving small businesses, founders, and operators across Utah County, Salt Lake County, and the wider Wasatch Front.

Every engagement is built around the INCubator Method: seven core marketing systems — authority web design, local SEO, CRM and pipeline, marketing automation, AI voice receptionists, video content, and conversion-focused funnels — installed together as one accountable infrastructure so every dollar compounds month over month.

The agency was founded by Peter Anthony Wynn (Founder & Marketing Strategist) with Marc Olsen (Partner & Automation Expert) and Chelsie Wynn. INCubator operates Utah Business Spotlight, a long-form Utah small business podcast filmed at Bad Bet Productions in Sandy, Utah, and hosts Tuesday Night at the INCubator — a weekly marketing training and networking event for Utah business owners.

Contact: team@incubatormarketingagency.com · +1 385-386-6988 · Office hours Monday through Friday, 9 AM to 5 PM Mountain Time.