Episode Summary
On this episode of Utah Business Spotlight, host Peter Anthony sits down with Charles Pigott, founder of Changes Health & Fitness, the Sandy, Utah workplace wellness and personal training company Charles Pigott has spent four and a half years building around a structural gap most of the fitness industry refuses to serve. Charles Pigott walks Peter Anthony through the Changes Health & Fitness business model, the Utah workplace wellness opportunity, the cultural problem with modern gym culture, and the full-scale Sandy gym Charles Pigott is opening for the regular people the rest of the industry has priced and intimidated out of the room.
Charles Pigott opens the conversation with the Utah operator truth most of the fitness industry will never say out loud. Instead of going after the 3% of the population already obsessed with fitness, Charles Pigott built Changes Health & Fitness for the other 97%, the parents in their 50s and 60s who want to play with the first grandkid, the home services and trades operators who need energy at work, the HVAC and plumbing and electrical teams whose bodies are the business. Charles Pigott tells Peter Anthony that serving the 97% is what unlocked the workplace wellness side of Changes Health & Fitness, because once Changes Health & Fitness was getting results for the operator, the operator wanted the same results for the team.

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See How It WorksInstead of going after the 3% of the population that's actually interested in fitness, I said let me talk to the other 97% that actually need the help.

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Charles Pigott walks Peter Anthony through the Changes Health & Fitness workplace wellness model. Changes Health & Fitness goes on the company calendar, second Wednesday at 2pm, every month, every quarter, whatever the rhythm requires, and Charles Pigott shows up with the Changes Health & Fitness team, guest speakers, presenters, lunch, and one-on-one check-ins with every employee. Changes Health & Fitness has prepped Utah employees for hip surgeries, ultramarathons, powerlifting contests, and ten-pound weight cuts, all inside the same program, because the workplace wellness model is built around the individual employee while the lunches, presentations, and retreats give the whole team a shared language to talk about it.
Peter Anthony names the structural Utah operator math that makes Changes Health & Fitness pencil. If a 20-employee company picks up one extra hour of high-output productivity per employee per day, that is 20 hours daily, 100 hours weekly, 5,000 hours annually, the equivalent of hiring two and a half new committed employees without the recruiting cost. Charles Pigott layers in the Harvard workplace wellness study Changes Health & Fitness operates against, after roughly 18 months of full integration, insurance premiums drop, sick days drop, turnover drops, and the $55,000 average cost to onboard and train a replacement employee starts to evaporate. Peter Anthony names the deeper Utah founder truth, culture is the exit, and Changes Health & Fitness is building the duplicatable culture most Utah operators need to actually sell the company.
Charles Pigott tells Peter Anthony how Changes Health & Fitness customizes the program to the company. Investment firms and towing companies with on-site gyms get individual lift programs. Companies without equipment get calisthenics, home-gym programming, and nutrition coaching. Smaller Utah operators send their teams into the Changes Health & Fitness Sandy location for live sessions. Every Changes Health & Fitness deployment is built around the resources the company already has and the goals the employees actually carry into the room.
Charles Pigott walks Peter Anthony through the Sandy gym Changes Health & Fitness is opening in the next few months, a full-scale public gym built against everything modern gym culture got wrong. Charles Pigott is not overselling membership, the machines are top-tier, recovery resources are on-site, parking is solved, and Charles Pigott is removing the heightened aggression, the over-sexualization, and the Tik Tok performance culture that has quietly pushed regular Utah adults out of fitness spaces. Peter Anthony names what Changes Health & Fitness is restoring, a gym a normal Utah adult can walk into, train inside, and leave without performing for anyone.

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See What's BuiltCharles Pigott closes the episode with Peter Anthony on the personal story behind Changes Health & Fitness. Charles Pigott grew up in Park Slope, Brooklyn, five generations deep, moved to Denver at 18, ran raves and nightclubs, was teaching bar owners to grow revenue before he could legally drink, and at 26 was diagnosed with cirrhosis of the liver and given six months to a year. A second-opinion doctor told Charles Pigott that if he changed everything, his liver was young enough to regenerate. Charles Pigott got into fitness and nutrition begrudgingly, fell in love with it, and when his ex-wife was pregnant with their first child, Changes Health & Fitness was born out of the intersection of necessity and passion. Six weeks from decision to launch. Four and a half years later, Changes Health & Fitness now serves Utah trades, home services, and any Utah business owner with 20 to 200 employees who wants stronger bodies, better energy, and a healthier company culture. Reach Charles Pigott at changesfit.com or @charlespigottchanges across Facebook, Instagram, LinkedIn, and TikTok. Utah Business Spotlight is produced by The INCubator AI Marketing Agency and filmed in Sandy, Utah.
We're building culture through building muscles. We meet with employees one-on-one, build their workout plans, talk nutrition, and run company retreats.
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