How Public-Data Lead Generation, Custom Utah Prospect Lists, And Open-Source Roots Build Real Sales Infrastructure

Episode Summary

On this episode of Utah Business Spotlight, host Peter Anthony sits down with Jacob Wang — the young Utah entrepreneur turning a Roblox developer background, open-source coding, and public-data scraping into a real business service for Utah operators. Jacob Wang walks Peter Anthony through the structural Utah operator truth most founders miss — the lead lists Utah teams keep paying premium prices for are usually built on data that is already public, already legal to collect, and already targetable down to the county. The structural value Jacob Wang sells is not the data itself — it is the clean, organized, ready-to-call list the operator can drop straight into outreach.

Jacob Wang opens with the Roblox origin story. Jacob Wang started playing Roblox at seven or eight, started developing inside Roblox Studio at eight, and fell in love with the puzzle of code. Jacob Wang tells Peter Anthony Roblox is not just a game — it is a creative platform and a community where children can build a goal, work toward it, and connect with like-minded developers around the world. The structural Utah parent takeaway Peter Anthony names — what looks like screen time can become skill, software, community, and a marketable service when the child is given room to build.

Jacob Wang explains the structural reason Jacob Wang builds open-source libraries on Roblox. Open source is the developer's book the world can actually read. Other developers can review the code, use it, and trust it. Jacob Wang names the structural rule — public code builds public trust, which is exactly the rule Jacob Wang now applies to public data for business. If the data is public and legal, Jacob Wang can collect it, organize it, and turn it into a clean Utah prospect list at roughly a 98 percent success rate.

Peter Anthony and Jacob Wang surface the structural Utah B2B problem. Operators try to scale outreach with overpriced national lead lists that are not targeted, not local, and not built around the operator's actual buyer. Jacob Wang's fix — custom lead lists scoped to the operator's exact target. Every realtor in Salt Lake County. Every mortgage broker in the state. Every plumber, electrician, accountant, attorney, dentist, or new LLC registered in a defined geography. If the data exists in a public source, Jacob Wang can pull it, clean it, and deliver it as a working spreadsheet for cold call, cold email, and automation.

Jacob Wang and Peter Anthony close on AI and the future of work. Jacob Wang names the structural Utah operator rule — AI is not coming for the job. Operators who know how to use AI are coming for the job. The history of every shift in technology is the same — operators who refuse to adapt fall behind. Reach Jacob Wang at @nst_thedawn on Instagram to scope a custom Utah lead list. Utah Business Spotlight is produced by INCubator Marketing Agency and filmed in Sandy, Utah.

Key Moments

00:00 Young entrepreneurs in the spotlight · 01:11 Jacob Wang and the Roblox connection · 01:59 Coding at eight years old · 02:25 Roblox as a community and creative platform · 03:00 Building open-source tools · 04:02 Why public code builds trust · 05:11 Turning data scraping into a business · 06:02 Custom lead lists for local companies · 07:12 Public data for realtors, brokers, and service pros · 08:07 The real value behind clean business data · 08:48 What parents miss about Roblox · 09:39 Gaming, community, and skill building

Notable Quotes

"If the data is public and legal, I can pull it at about a 98.6 percent success rate." — Jacob Wang

"Open source is like writing a book people can actually read. They review it, use it, and trust it." — Jacob Wang

"AI is not coming for your job. People who know how to use AI are coming for your job." — Jacob Wang

"What looks like screen time can become skill, software, and a real marketable service." — Peter Anthony

Frequently Asked Questions

Who is Jacob Wang?

Jacob Wang is a young Utah entrepreneur and software developer who turned a Roblox developer background and open-source coding work into a public-data lead generation business that builds targeted Utah B2B prospect lists for operators across real estate, mortgage, trades, legal, dental, and new business outreach.

What does Jacob Wang's lead generation service do?

Jacob Wang collects public, legally available business data, organizes it, and delivers it as a clean, targeted Utah lead list. Operators can scope the list to a specific county, industry, or filter — for example every realtor in Salt Lake County, every mortgage broker in the state, or every newly registered LLC in a defined geography — and use it for cold call, cold email, and automation.

Is public data scraping legal?

Jacob Wang tells Peter Anthony the work is scoped strictly to data that is publicly available and not hidden by the source. Realtors, licensed professionals, and newly registered LLCs are public records by design. Jacob Wang does not pull private, gated, or protected data — only the public records operators are already legally entitled to use.

What kind of Utah lead lists can Jacob Wang build?

Jacob Wang builds Utah lead lists for realtors, mortgage brokers, plumbers, electricians, attorneys, accountants, doctors, dentists, newly registered LLCs, and most other public business categories. If the data exists in a public source, Jacob Wang can pull it at roughly a 98 percent success rate and deliver it as a ready-to-use spreadsheet.

How much does a custom lead list cost?

Peter Anthony confirms on the episode Jacob Wang's pricing is a few dollars per hundred leads, which is dramatically lower than the national lead list providers most Utah operators are paying. Jacob Wang scopes the engagement to the operator's exact target so the spend goes only to the records the operator actually wants.

How do I work with Jacob Wang?

Reach Jacob Wang at @nst_thedawn on Instagram. Jacob Wang scopes the target list with the operator, runs the public-data collection, cleans the data, and delivers a working spreadsheet the operator can drop straight into cold call, cold email, and marketing automation.

About INCubator Marketing Agency

INCubator Marketing Agency is Utah's first AI-integrated marketing infrastructure team, headquartered in Sandy, Utah and serving small businesses, founders, and operators across Utah County, Salt Lake County, and the wider Wasatch Front.

Every engagement is built around the INCubator Method: seven core marketing systems — authority web design, local SEO, CRM and pipeline, marketing automation, AI voice receptionists, video content, and conversion-focused funnels — installed together as one accountable infrastructure so every dollar compounds month over month.

The agency was founded by Peter Anthony Wynn (Founder & Marketing Strategist) with Marc Olsen (Partner & Automation Expert) and Chelsie Wynn. INCubator operates Utah Business Spotlight, a long-form Utah small business podcast filmed at Bad Bet Productions in Sandy, Utah, and hosts Tuesday Night at the INCubator — a weekly marketing training and networking event for Utah business owners.

Contact: team@incubatormarketingagency.com · +1 385-386-6988 · Office hours Monday through Friday, 9 AM to 5 PM Mountain Time.