Jacob Wang — Custom Public-Data Lead Generation

How Public-Data Lead Generation, Custom Utah Prospect Lists, And Open-Source Roots Build Real Sales Infrastructure

Jacob Wang of Custom Public-Data Lead Generation in Salt Lake City, UT joins The Business Spotlight with Peter Anthony to discuss How Public-Data Lead Generation, Custom Utah Prospect Lists, And Open-Source Roots Build Real Sales Infrastructure.

Custom Public-Data Lead Generation Salt Lake City, UT 15 minMay 2, 2026
Share

Listen On

Hosted by

Peter Anthony

Founder, The INCubator AI Marketing Agency

Episode Summary

On this episode of Utah Business Spotlight, host Peter Anthony sits down with Jacob Wang, the young Utah entrepreneur turning a Roblox developer background, open-source coding, and public-data scraping into a real business service for Utah operators. Jacob Wang walks Peter Anthony through the structural Utah operator truth most founders miss, the lead lists Utah teams keep paying premium prices for are usually built on data that is already public, already legal to collect, and already targetable down to the county. The structural value Jacob Wang sells is not the data itself, it is the clean, organized, ready-to-call list the operator can drop straight into outreach.

Jacob Wang opens with the Roblox origin story. Jacob Wang started playing Roblox at seven or eight, started developing inside Roblox Studio at eight, and fell in love with the puzzle of code. Jacob Wang tells Peter Anthony Roblox is not just a game, it is a creative platform and a community where children can build a goal, work toward it, and connect with like-minded developers around the world. The structural Utah parent takeaway Peter Anthony names, what looks like screen time can become skill, software, community, and a marketable service when the child is given room to build.

The Business Spotlight podcast guest application

The Business Spotlight

Get Featured On The Business Spotlight

Contact Us
If the data is public and legal, I can pull it at about a 98.6 percent success rate.
, Jacob Wang
Deliverables included in The Source of Truth AI Mastermind

Mindset Marketing Academy

04 / 05

Walk Out With The Whole System

Messaging, ideal client profiles, offer architecture, content engine, and prompts, delivered as one living document.

See The Deliverables

Jacob Wang explains the structural reason Jacob Wang builds open-source libraries on Roblox. Open source is the developer's book the world can actually read. Other developers can review the code, use it, and trust it. Jacob Wang names the structural rule, public code builds public trust, which is exactly the rule Jacob Wang now applies to public data for business. If the data is public and legal, Jacob Wang can collect it, organize it, and turn it into a clean Utah prospect list at roughly a 98 percent success rate.

Peter Anthony and Jacob Wang surface the structural Utah B2B problem. Operators try to scale outreach with overpriced national lead lists that are not targeted, not local, and not built around the operator's actual buyer. Jacob Wang's fix, custom lead lists scoped to the operator's exact target. Every realtor in Salt Lake County. Every mortgage broker in the state. Every plumber, electrician, accountant, attorney, dentist, or new LLC registered in a defined geography. If the data exists in a public source, Jacob Wang can pull it, clean it, and deliver it as a working spreadsheet for cold call, cold email, and automation.

Jacob Wang and Peter Anthony close on AI and the future of work. Jacob Wang names the structural Utah operator rule, AI is not coming for the job. Operators who know how to use AI are coming for the job. The history of every shift in technology is the same, operators who refuse to adapt fall behind. Reach Jacob Wang at @nst_thedawn on Instagram to scope a custom Utah lead list. Utah Business Spotlight is produced by The INCubator AI Marketing Agency and filmed in Sandy, Utah.

Utah AI voice receptionist service for small businesses

Voice AI Receptionist

Never Miss Another Lead Again

See How It Works
Open source is like writing a book people can actually read. They review it, use it, and trust it.
, Jacob Wang
Read the full marketing breakdown
Peter Anthony's INCubator analysis of Jacob Wang & Custom Public-Data Lead Generation

Want this kind of distribution for your business? Contact us, join us at a Founders Series event, or explore our marketing services.

Quotes From This Episode

All Quotes

By the Numbers

98.6%
Public-Data Collection Success Rate
8
Years Old When Jacob Wang Started Developing On Roblox
1,000+
Developers Connected With On Roblox
Custom
Targeted Utah Prospect Lists
Few $
Per Hundred Leads, Jacob Wang Pricing

Key Moments

Click any timestamp to jump to that moment in the video above.

Episode Transcript

Young entrepreneurs in the spotlight

Jacob Wang and the Roblox connection

Coding at eight years old

Roblox as a community and creative platform

Building open-source tools

Why public code builds trust

Turning data scraping into a business

Custom lead lists for local companies

Public data for realtors, brokers, and service pros

The real value behind clean business data

What parents miss about Roblox

Gaming, community, and skill building

AI, jobs, and business adaptation

How to work with Jacob Wang

The new phone book for sales teams

About the Guest

Jacob Wang

Custom Public-Data Lead Generation

Salt Lake City, UT

Jacob Wang is a young Utah entrepreneur and software developer behind a custom public-data lead generation service for Utah operators. Jacob Wang started developing inside Roblox Studio at eight years old, built and published open-source libraries the global Roblox developer community uses and reviews, and turned that engineering background into a real business service, collecting public business data legally, organizing it, and delivering it as targeted Utah B2B prospect lists. Jacob Wang's structural Utah value is in the clean, ready-to-call list, realtors, mortgage brokers, plumbers, electricians, attorneys, accountants, dentists, and new LLCs scoped to a specific Utah county or the entire state. Reach Jacob Wang at @nst_thedawn on Instagram.

Tags

More Episodes

Jacob Wang quotes

Featured on The Business Spotlight

Featured on The Business Spotlight with Peter Anthony

Share

Frequently Asked Questions

Your Story Deserves a Stage

Reach out and let Utah hear what makes your business worth knowing.

Contact Us
Read the complete episode source

Episode Questions and Answers

Who is Jacob Wang?

Jacob Wang is a young Utah entrepreneur and software developer who turned a Roblox developer background and open-source coding work into a public-data lead generation business that builds targeted Utah B2B prospect lists for operators across real estate, mortgage, trades, legal, dental, and new business outreach.

What does Jacob Wang's lead generation service do?

Jacob Wang collects public, legally available business data, organizes it, and delivers it as a clean, targeted Utah lead list. Operators can scope the list to a specific county, industry, or filter, for example every realtor in Salt Lake County, every mortgage broker in the state, or every newly registered LLC in a defined geography, and use it for cold call, cold email, and automation.

Is public data scraping legal?

Jacob Wang tells Peter Anthony the work is scoped strictly to data that is publicly available and not hidden by the source. Realtors, licensed professionals, and newly registered LLCs are public records by design. Jacob Wang does not pull private, gated, or protected data, only the public records operators are already legally entitled to use.

What kind of Utah lead lists can Jacob Wang build?

Jacob Wang builds Utah lead lists for realtors, mortgage brokers, plumbers, electricians, attorneys, accountants, doctors, dentists, newly registered LLCs, and most other public business categories. If the data exists in a public source, Jacob Wang can pull it at roughly a 98 percent success rate and deliver it as a ready-to-use spreadsheet.

How much does a custom lead list cost?

Peter Anthony confirms on the episode Jacob Wang's pricing is a few dollars per hundred leads, which is dramatically lower than the national lead list providers most Utah operators are paying. Jacob Wang scopes the engagement to the operator's exact target so the spend goes only to the records the operator actually wants.

How do I work with Jacob Wang?

Reach Jacob Wang at @nst_thedawn on Instagram. Jacob Wang scopes the target list with the operator, runs the public-data collection, cleans the data, and delivers a working spreadsheet the operator can drop straight into cold call, cold email, and marketing automation.

Episode Transcript

00:00 Young entrepreneurs in the spotlight

Peter Anthony opens Utah Business Spotlight by naming the structural Utah community truth, supporting young entrepreneurs is non-negotiable for the long-term health of the Utah business ecosystem. Peter Anthony introduces Jacob Wang as one of the young Utah operators already building real value, and frames the episode as a conversation about Jacob Wang's story, passion, and view of where the next generation of Utah careers gets built.

01:11 Jacob Wang and the Roblox connection

Peter Anthony names the cultural backdrop every Utah parent recognizes, Roblox credit cards, Roblox points, hundreds of millions of players globally, millions concurrent at any given moment. Peter Anthony tells the audience Jacob Wang has done something unique inside that ecosystem and welcomes Jacob Wang to the show. Jacob Wang directs operators to find Jacob Wang at @nst_thedawn on Instagram.

01:59 Coding at eight years old

Jacob Wang tells Peter Anthony Jacob Wang started playing Roblox at seven or eight years old and started developing inside Roblox Studio at eight. The structural Utah parent takeaway Peter Anthony names, the platform that looks like a game is the platform that quietly trained Jacob Wang into a working software engineer before high school.

02:25 Roblox as a community and creative platform

Jacob Wang names the structural truth most parents miss. Roblox is a platform and a community. The platform gives children a creative space to build, play, and develop drive toward a goal. The community gives children connection with like-minded developers and creators around the world. Peter Anthony names the structural Utah brand parallel, community is the engine behind every long-term Utah business too.

03:00 Building open-source tools

Jacob Wang tells Peter Anthony Jacob Wang loves problem solving and treats coding like a puzzle. Jacob Wang builds open-source libraries the broader Roblox developer community can pull into their own projects. The structural value Jacob Wang ships is twofold, Jacob Wang makes other developers' jobs easier, and Jacob Wang earns peer respect for the engineering effort behind the work.

04:02 Why public code builds trust

Jacob Wang names the structural rule. Open source is like writing a book the world can actually read. Other developers review the code, use it, and judge it. Sometimes the review is great, sometimes the review is brutal. Either way, the public read is what builds the trust. Peter Anthony connects the Roblox open-source moment to the Utah incubator night where Peter Anthony's son recognized Jacob Wang from the open-source work, the structural proof that public craft builds real public reputation.

05:11 Turning data scraping into a business

Peter Anthony surfaces the structural Utah operator pain. Every founder needs to grow the database. National B2B list vendors are expensive, generic, untargeted to the operator's actual Utah geography, and hard to use. Jacob Wang turned the same engineering muscle Jacob Wang built on Roblox open source into a real business service, Jacob Wang scrapes public data on demand and turns it into clean, targeted lists Utah operators can actually use.

06:02 Custom lead lists for local companies

Jacob Wang tells Peter Anthony the rule is simple. If the data is public and not hidden by the source, Jacob Wang can pull it, organize it, and deliver it as a custom database. Peter Anthony names the operator example, every realtor in Salt Lake County. Jacob Wang confirms, Jacob Wang builds the list with all the relevant fields the operator needs to run outreach.

07:12 Public data for realtors, brokers, and service pros

Jacob Wang and Peter Anthony walk the Utah operator use cases. Realtors, mortgage brokers, plumbers, electricians, attorneys, accountants, doctors, dentists. Newly registered LLCs are public information by design, every new Utah LLC is a fresh signal Peter Anthony's team uses to build out automation and outreach. The structural Utah brand value Jacob Wang ships is the speed from public record to working spreadsheet to first call.

08:07 The real value behind clean business data

Jacob Wang names the structural Utah operator number, roughly a 98.6 percent success rate on public-data pulls. Web scraping never hits 100 percent. Jacob Wang absorbs all of the technical complexity, computing cost, source structure, edge cases, so the operator only sees the clean, ready-to-use list. Peter Anthony names the division of labor, Peter Anthony is the marketing expert, Jacob Wang is the data expert, and together the operator gets a clean stack.

08:48 What parents miss about Roblox

Peter Anthony names the structural Utah parent realization. Most parents look at the hours children spend inside Roblox and assume the time is lost. Jacob Wang is structural proof of the opposite. Jacob Wang is not an anomaly, there is a generation of young entrepreneurs turning gaming roots into back-end development, Twitch monetization, software businesses, and real services like Jacob Wang's data work.

09:39 Gaming, community, and skill building

Jacob Wang tells Peter Anthony the structural Utah parent answer. The reason a child loves Roblox is the same reason an adult loves any game, progression. The character starts with nothing and is built into something, just like real life. Inside the platform Jacob Wang has personally connected with well over a thousand other developers and creators. The structural Utah brand truth Peter Anthony names, creative expression, social platform, and skill development are the same three engines behind every great career.

10:30 AI, jobs, and business adaptation

Peter Anthony asks Jacob Wang about AI. Jacob Wang tells Peter Anthony AI is a great tool, AI helps operators succeed, and AI can be misused. Jacob Wang names the structural Utah operator rule, humans and AI depend on each other. AI is not coming for the job. Operators who know how to use AI are coming for the job. The history of every shift in technology is the same, operators who refuse to adapt fall behind. Peter Anthony invites the audience to the Tuesday incubator nights where Peter Anthony's team breaks down AI prompt and automation training for Utah operators.

12:22 How to work with Jacob Wang

Peter Anthony tells the audience exactly how to engage Jacob Wang. Jacob Wang scrapes public data so the operator can build a Utah B2B database quickly and easily. Reach Jacob Wang at @nst_thedawn on Instagram. The structural Utah operator move, scope the target with Jacob Wang, hand the cleaning to Jacob Wang, and drop the working list into outreach the same week.

13:04 The new phone book for sales teams

Peter Anthony closes the episode with the structural Utah generational metaphor. Peter Anthony built the original sales business out of the printed phone book dropped on the porch every six months. The phone book is gone. The Utah operators who can rebuild that prospecting infrastructure on demand, like Jacob Wang, are the new phone book for the modern sales team. Pricing is a few dollars per hundred leads, the spreadsheets are clean and easy to load, and the work runs through Peter Anthony's own data-cleaning process before outreach. Peter Anthony thanks Jacob Wang. Utah Business Spotlight is produced by The INCubator AI Marketing Agency and filmed in Sandy, Utah.