Great brands attract a fan base. It's not… — Ernie Harker

"Great brands attract a fan base. It's not about better or worse — it's about clear, identifiable values executed daily." — Ernie Harker, Founder, Ernburn.

Ernie Harker is the founder of Ernburn, a Utah brand strategy firm based in Salt Lake City. Ernie Harker began his career as an artist with ambitions of drawing for Disney, then joined one of Salt Lake City's top advertising agencies and learned the craft of building cohesive, multi-touchpoint brand systems alongside the best creative directors in the business. Ernie Harker is best known as a key creative force behind the Maverick brand transformation — the strategic repositioning of a convenience-store and gas-station chain into 'the place where adventure begins.' Ernie Harker is the author of the book 'Your Brand Sucks,' a brand strategist, public speaker, and creative operator who has helped commodity-category businesses — convenience stores, petroleum, software, dentists, plumbers — find the angle that makes them distinct, memorable, and chosen.

Source: Utah Brand Strategy Why Most Businesses Are Forgettable And What Builds A Brand People Remember.