Don't just look at their numbers — those… — Jason Dunnigan

"Don't just look at their numbers — those can be purchased. Look at who they are, what they're talking about, and whether you'll get buried in the mix." — Jason Dunnigan, Founder, The Modern Dad.

Jason Dunnigan is the Utah-based creator and consultant behind The Modern Dad, a 60,000-follower Instagram platform, blog, and brand-partnership practice Jason Dunnigan has spent 13 years building around active fatherhood and creator marketing. Jason Dunnigan started The Modern Dad when there were almost no dad creators in the space, blogging and posting from a father's perspective while working full time, and grew The Modern Dad through gifted product placements, then affiliate revenue, then full brand partnerships into a platform that now financially supports the Jason Dunnigan family. Jason Dunnigan has worked both sides of the creator economy — running influencer strategy, affiliate marketing, and social media for product brands, and partnering as a creator with brands across men's lifestyle, family, and outdoor categories.

Source: Why Influence Without Trust Never Converts For Utah Brands.