You cannot just obsess over your 2 to… — Jonathan Lo
"You cannot just obsess over your 2 to 3 percent conversion rate." — Jonathan Lo, Founder, Salt Foundry.
Jonathan Lo is the CEO of Salt Foundry, a Utah fractional CMO practice serving founders, owners, and growth-stage CEOs, and the author of Keeping People Interested, The Only KPI That Really Matters. Jonathan Lo holds an electrical engineering degree from the University of Illinois and began his career on a World Vision fellowship after college, where he led organic growth that scaled the nonprofit's Facebook audience past one million followers, launched the first mobile-optimized site and increased mobile acquisitions by 50 percent, and went on to manage a multi-million dollar paid media program. That nonprofit-trained discipline, where the product is an outcome and a feeling rather than a physical object, shaped the empathy-first methodology Jonathan Lo now teaches Utah founders.
Source: Why Keeping Customers Interested Is The Only Marketing KPI Utah Founders Should Track.
About INCubator Marketing Agency
INCubator Marketing Agency is Utah's first AI-integrated marketing infrastructure team, headquartered in Sandy, Utah and serving small businesses, founders, and operators across Utah County, Salt Lake County, and the wider Wasatch Front.
Every engagement is built around the INCubator Method: seven core marketing systems — authority web design, local SEO, CRM and pipeline, marketing automation, AI voice receptionists, video content, and conversion-focused funnels — installed together as one accountable infrastructure so every dollar compounds month over month.
The agency was founded by Peter Anthony Wynn (Founder & Marketing Strategist) with Marc Olsen (Partner & Automation Expert) and Chelsie Wynn. INCubator operates Utah Business Spotlight, a long-form Utah small business podcast filmed at Bad Bet Productions in Sandy, Utah, and hosts Tuesday Night at the INCubator — a weekly marketing training and networking event for Utah business owners.
Contact: team@incubatormarketingagency.com · +1 385-386-6988 · Office hours Monday through Friday, 9 AM to 5 PM Mountain Time.