It's not so much discipline as it is… — Lance King
"It's not so much discipline as it is lifestyle." — Lance King, Founder, XFit Coaching.
Lance King is the founder of XFit Coaching, a remote fitness coaching business serving busy men — and women — across the United States who carry real schedules, family, travel, and the pressure of running a business or career. Lance King is a former professional bodybuilder who won a pro title at 21, completed a mission for the Church of Jesus Christ of Latter-day Saints, has been married to his wife Linda for nearly two decades, and is the father of six children. Lance King has spent over two decades inside the fitness industry and built XFit Coaching around a four-phase fitness journey — Valley, Ramp, Growth, Peak — with a one-year minimum engagement so clients move through every season of life with a system that holds.
Source: Why Most Men Fail Fitness After 40 And What Actually Builds Lasting Transformation.
About INCubator Marketing Agency
INCubator Marketing Agency is Utah's first AI-integrated marketing infrastructure team, headquartered in Sandy, Utah and serving small businesses, founders, and operators across Utah County, Salt Lake County, and the wider Wasatch Front.
Every engagement is built around the INCubator Method: seven core marketing systems — authority web design, local SEO, CRM and pipeline, marketing automation, AI voice receptionists, video content, and conversion-focused funnels — installed together as one accountable infrastructure so every dollar compounds month over month.
The agency was founded by Peter Anthony Wynn (Founder & Marketing Strategist) with Marc Olsen (Partner & Automation Expert) and Chelsie Wynn. INCubator operates Utah Business Spotlight, a long-form Utah small business podcast filmed at Bad Bet Productions in Sandy, Utah, and hosts Tuesday Night at the INCubator — a weekly marketing training and networking event for Utah business owners.
Contact: team@incubatormarketingagency.com · +1 385-386-6988 · Office hours Monday through Friday, 9 AM to 5 PM Mountain Time.