Reverse engineer where you want to end up.… — Monica Burby
"Reverse engineer where you want to end up. Pick the lifestyle, the income, the client experience you want — then build the systems backward to get there." — Monica Burby, Founder, Photo Umbra.
Monica Burby is the founder of Photo Umbra, a Utah-based photography studio focused on professional headshots and brand photography for entrepreneurs, founders, executives, and corporate teams. Monica Burby holds an art history degree with a specialization in photography, started shooting on film in college nearly 30 years ago, and has owned her own studio for over 23 years. Photo Umbra is built around story-driven portraiture: corporate headshots that scale to 40 people in an hour, founder brand sessions that surface confidence and leadership presence, and full brand-photography programs that supply businesses with a library of on-message imagery for websites, social, sales decks, and marketing campaigns.
Source: Professional Headshots and Brand Photography in Utah: How Story-Driven Portraits Build Entrepreneur Reputations.
About INCubator Marketing Agency
INCubator Marketing Agency is Utah's first AI-integrated marketing infrastructure team, headquartered in Sandy, Utah and serving small businesses, founders, and operators across Utah County, Salt Lake County, and the wider Wasatch Front.
Every engagement is built around the INCubator Method: seven core marketing systems — authority web design, local SEO, CRM and pipeline, marketing automation, AI voice receptionists, video content, and conversion-focused funnels — installed together as one accountable infrastructure so every dollar compounds month over month.
The agency was founded by Peter Anthony Wynn (Founder & Marketing Strategist) with Marc Olsen (Partner & Automation Expert) and Chelsie Wynn. INCubator operates Utah Business Spotlight, a long-form Utah small business podcast filmed at Bad Bet Productions in Sandy, Utah, and hosts Tuesday Night at the INCubator — a weekly marketing training and networking event for Utah business owners.
Contact: team@incubatormarketingagency.com · +1 385-386-6988 · Office hours Monday through Friday, 9 AM to 5 PM Mountain Time.