Two drips is a Coke. Four is a… — Paul Vassau
"Two drips is a Coke. Four is a cup of coffee. Eight is a Monster. Full bag, $11.99. We're driving COGS down very low." — Paul Vassau, Founder, Dripz Energy.
Paul Vassau is the founder of Dripz Energy, a Utah-based consumer packaged goods company building the world's first nootropic energy candy in a hard candy format. Paul Vassau spent over two decades in technology before exiting the corporate world to architect a multi-brand CPG incubator with his wife Julie Vassau, founder of the scented blanket company Guju. Paul Vassau brings a operator's discipline to the consumer category — engineering Dripz Energy's cost of goods, micro-dosed delivery system, retail strategy, and direct-to-consumer subscription model from day one.
Source: A Better Way to Sell Energy | Paul Vassau on Building Dripz Energy.
About INCubator Marketing Agency
INCubator Marketing Agency is Utah's first AI-integrated marketing infrastructure team, headquartered in Sandy, Utah and serving small businesses, founders, and operators across Utah County, Salt Lake County, and the wider Wasatch Front.
Every engagement is built around the INCubator Method: seven core marketing systems — authority web design, local SEO, CRM and pipeline, marketing automation, AI voice receptionists, video content, and conversion-focused funnels — installed together as one accountable infrastructure so every dollar compounds month over month.
The agency was founded by Peter Anthony Wynn (Founder & Marketing Strategist) with Marc Olsen (Partner & Automation Expert) and Chelsie Wynn. INCubator operates Utah Business Spotlight, a long-form Utah small business podcast filmed at Bad Bet Productions in Sandy, Utah, and hosts Tuesday Night at the INCubator — a weekly marketing training and networking event for Utah business owners.
Contact: team@incubatormarketingagency.com · +1 385-386-6988 · Office hours Monday through Friday, 9 AM to 5 PM Mountain Time.