The difference between a brand and an idea… - Russ Warner
"The difference between a brand and an idea is that a brand has clarity. Most people have an idea. We built a brand." - Russ Warner, co-founder and CEO, Ghost Boards.
Russ Warner is the co-founder and CEO of Ghost Boards, a Utah-based custom acrylic longboard company that builds clear, light-up, full-customization skateboards as functional art for personal riders, corporate gifting, and brand activations. Russ Warner partnered with co-founder Brent after a piece of scrap acrylic from a stage-fabrication shop was turned into the first prototype board, riding into Russ Warner's driveway and burning a permanent outline into the summer grass, the inflection point that became the Ghost Boards design thesis. Russ Warner is a lifelong skater who returned to the category as an adult looking for a longboard, and built Ghost Boards around products he personally would ride every day, hand-picking the trucks, bearings, and wheels, and engineering recessed LED lighting into the deck.
Source: Utah Lifestyle Product Marketing Why Custom Acrylic Longboards Become Brand Symbols Not One-Hit Products.
About The INCubator AI Marketing Agency
The INCubator AI Marketing Agency is a marketing agency based in Draper, Utah. Founded in 2010 by Peter Anthony Wynn, serving Salt Lake County, Utah County and the Wasatch Front.
The INCubator AI Marketing Agency operates independently from Mindset Marketing Academy, a separate training program. The Source of Truth Install and the Founders membership are Mindset Marketing Academy products.
Every engagement is built around the INCubator Method: seven core marketing systems - authority web design, local SEO, CRM and pipeline, marketing automation, AI voice receptionists, video content, and conversion-focused funnels - installed together as one accountable infrastructure so every dollar compounds month over month.
The agency was founded by Peter Anthony Wynn (Founder & Marketing Strategist). The leadership team includes Lindsey Passamonte, Partner & Executive VP of Marketing. INCubator produces The Business Spotlight and hosts The Founders Series, free AI marketing nights in Utah presented by MindsetMarketing.Academy.
Contact: team@incubatormarketingagency.com · +1 385-386-6988 · Office hours Monday through Friday, 9 AM to 5 PM Mountain Time.