We're not trying to put an addictive substance out there. We want the brain to start producing these natural pathways on its own.
, Austin Hammer
founder and CEO, Natty Addy
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Austin Hammer — Quotes from The Business Spotlight
Austin Hammer of Natty Addy in Salt Lake City, UT discusses Building a Clean Focus, Energy, and Mood Supplement in Utah: How a Founder-Led Nootropic Brand Is Rewriting the Energy-Drink and Stimulant Playbook. These quotes come from the conversation on The Business Spotlight with Peter Anthony. Watch Austin Hammer's episode
Read Austin Hammer's companion articleAbout Austin Hammer
founder and CEO, Natty Addy
Austin Hammer is the founder and CEO of Natty Addy, a Utah-based dietary supplement brand engineered to support clean focus, sustained energy, and stabilized mood without the crash, jitters, or dependency profile of legacy energy drinks and prescription stimulants. Austin Hammer built Natty Addy out of personal necessity after years of relying on Adderall and pre-workout stimulants through college and competitive baseball, and now leads the brand's product, distribution, and community-access strategy. Natty Addy is backed by Best 365 Labs, referenced inside the broader methylene-blue health community alongside operators like Gary Brecka, and the formulation is manufactured in FDA-registered U.S.
Austin Hammer discusses Building a Clean Focus, Energy, and Mood Supplement in Utah: How a Founder-Led Nootropic Brand Is Rewriting the Energy-Drink and Stimulant Playbook.
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Austin Hammer discusses Building a Clean Focus, Energy, and Mood Supplement in Utah: How a Founder-Led Nootropic Brand Is Rewriting the Energy-Drink and Stimulant Playbook.
Walk through the door. Failure is the greatest opportunity I've ever been given. Every time I failed, I succeeded even more.
, Austin Hammer
founder and CEO, Natty Addy
Austin Hammer discusses Building a Clean Focus, Energy, and Mood Supplement in Utah: How a Founder-Led Nootropic Brand Is Rewriting the Energy-Drink and Stimulant Playbook.
It's not a crash. It's an airplane gradually descending. You can focus, read a book, drink your tea, and just calm down for the night.
, Austin Hammer
founder and CEO, Natty Addy
Austin Hammer discusses Building a Clean Focus, Energy, and Mood Supplement in Utah: How a Founder-Led Nootropic Brand Is Rewriting the Energy-Drink and Stimulant Playbook.
I wanted to develop a product that could touch focus, energy, and mood, without the side effects, without the jitters, without the crash.
, Austin Hammer
founder and CEO, Natty Addy