I have never worked with a marketing company this deeply invested in their clients or this grounded in real experience. From the beginning, I felt genuinely seen and understood.
Maren Swenson
Market Faster AI · Phase 4 · The Continuity Package
The Scale
The Continuity Package · Fractional CMO · Peter Anthony & TeamThree interdependent pillars, one operating system, compounding returns every month.
Scale is a monthly commitment to an fractional CMO. We do not run one channel and call it marketing. We run the three that compound, together, every month. That is the discipline of continuity - and it is what turns marketing spend into a long-term investment instead of a recurring expense.
None of these three pillars can be executed competently in isolation. SEO without ads is slow. Ads without organic authority are expensive. Content without distribution is invisible. Continuity is the multiplier - the pillars only produce compounding returns when they are run together, month after month.
SEO & AI
Ads
Articles
Continuity Retainer · 9-Month Minimum · Billed Monthly
The Operating Principle · Continuity
Three pillars. One machine. Compounding returns.
The Continuity Package focuses on three things, and none of them can be executed competently without the other two. Continuity is the difference between marketing as an expense and marketing as a portfolio.
An ad campaign that lands on a thin website with no authority underperforms. An SEO program with nothing distributed organically compounds at a third of the rate. Articles produced without paid amplification reach the wrong audience. Run together, every month, they reinforce each other and the investment compounds. Run separately, they waste capital.
Continuity is the asset. The return is an audience that knows you, a search presence that ranks for you, and a paid engine that converts strangers - every month, on schedule.
Compounding
Attributable
CMO-led
Pillar 01
Monthly
SEO & AI Search
We position your business to be discovered in both classical search (Google, Bing) and the new AI search surfaces (ChatGPT, Perplexity, Gemini, Claude). Technical SEO, content authority, local visibility, and AI-citation optimization run as one connected program.
- Technical SEO and site health
- Topical authority and pillar architecture
- Local SEO and Google Business Profile
- AI search visibility (LLM citations)
- Schema, entities, and knowledge graph alignment
Who this is for
Founders who want to stop renting attention from Meta forever. SEO and AI search compound - once installed they keep producing inbound discovery month after month.
Pillar 02
Monthly
Ads
Paid acquisition is the velocity layer. Meta, Google, and YouTube campaigns are designed, tested, and scaled against a single conversion model so every dollar is attributable and every campaign is improving.
- Meta (Facebook & Instagram) campaign management
- Google Search & Performance Max
- YouTube and retargeting layers
- Creative testing and iteration
- Conversion tracking and attribution
- Weekly budget and bid optimization
Who this is for
Businesses with a proven offer and meaningful margin. Ads compress timelines, but they only work when SEO and content are reinforcing the same message.
Pillar 03
Monthly
Articles & Organic Social Distribution
Long-form articles feed SEO and AI search. Short-form clips, posts, and social distribution feed the algorithms where your audience already lives. We produce, publish, and distribute on a consistent monthly cadence so your authority compounds.
- SEO articles and pillar content
- Short-form video and clip distribution
- Multi-platform posting (3-4 platforms)
- Authority-driven editorial voice
- Repurposing system that multiplies every asset
Who this is for
Founders and brands that need to show up consistently without becoming full-time content creators. Distribution is what turns assets into authority.
The Continuity Package · Engagement Terms
An fractional CMO. Not a vendor.
Peter Anthony and team operate as your chief marketing officer. Strategy, execution, and accountability sit in one place - protecting the investment and engineering the return.
Minimum Commitment
9 Months of Continuity
Compounding channels need time to compound. Nine months is the floor for SEO authority, ad efficiency, and content distribution to reinforce each other and begin producing measurable returns on the investment.
Billing Cadence
Monthly Retainer
A predictable monthly investment. The retainer scales with the size of your ad budget, content production, and authority targets - calibrated together during your strategy call so the return profile is clear before the engagement begins.
Ad spend (Meta, Google, YouTube) is billed directly by the platforms and is separate from the Continuity retainer.
Utah County · Salt Lake County
Ready to treat marketing as an investment - not an expense?
Book a strategy call with Peter Anthony. We'll walk through where you are today, what the three pillars of the Continuity Package will produce over nine months, and the return profile we engineer toward.
Schedule a Strategy CallMarketing Articles
The Playbooks Behind The Machine.
Strategy, SEO, AI, automation, and the systems we run for Utah founders every month. Read the methodology behind the Market Faster phases.
Marketing
AI Slop: Why AI Is Learning From the Wrong Teachers (And How a Source of Truth Saves Your Brand)
AI didn't learn from the best. It learned from the most, and the most are guessing, in your name. Here's why a documented Source of Truth is the only thing keeping your brand accurate in 2026.
Business Breakdown
Why Most Small Business Marketing Fails Before the First Ad Runs
Most small business marketing fails because the offer, audience, message, and follow-up system are unclear before ads ever begin. Here is how to fix it.
Business Breakdown
The 7-Point Marketing Audit Every Local Business Should Run Before Spending More Money
Before spending more money on ads, every local business should audit its offer, website, content, SEO, reviews, follow-up, and conversion process.
The Archive
Read every marketing playbook.
SEO, AI search, ads, content, automation. The methodology behind the four phases.
Verified Google Reviews
What Utah Founders Say
5.0 across verified Google reviews
Talk about stepping up the GAME. Peter Anthony's team at INCubator Marketing was a true game changer for my company. If you are looking for an exceptional marketing team, look no further.
Brent Bohrer
Modern International Builders
Peter Anthony and The INCubator have been a game changer for me. Learning how to build a master prompt for ChatGPT became a tremendous resource for all of my marketing content.
Lance King
The INCubator has helped our company immensely the past three years. Peter Anthony offered great training sessions for my chief marketing officer to learn nearly everything in-house.
Jeffrey C. Flamm
Local Guide
The INCubator Marketing Agency is top notch. Peter Anthony and his team are professional and personable. I have learned a lot from Peter Anthony and highly recommend their marketing services.
Jonathan Marriott
Local Guide
Absolutely love working with the INCubator Marketing Agency. They know how to take someone's message and move it forward through promotion, book development, support, and publicity.
Jane Ann Craig