I have never worked with a marketing company this deeply invested in their clients or this grounded in real experience. From the beginning, I felt genuinely seen and understood.
Maren Swenson
Market Faster AI · Phase 3 · Profit
The LaunchProfit.
The 16-Week System That Engineers The Buying DecisionThe philosophy: design the packages, the process, and the path your best-fit client actually buys.
Attraction without conversion is vanity. The Launch is where we engineer profit on purpose, defining the packages, the price points, the order, and the choreography of how your ideal client (the avatar) moves from interest to investment.
Sixteen weeks of disciplined activation: Meta and Google campaigns, conversion video, organic social, SEO momentum, and weekly strategy with Peter Anthony, all calibrated against a single question, what does this client need to see, hear, and feel in order to say yes?
Packages
Process
Profit
The Framework · Engineering Profit
The 16-Week Profit Framework
The Launch follows a disciplined structure designed to engineer the buying decision, not just create visibility. Packages are defined. Price points are tested. The path the avatar takes from attention to investment is choreographed in detail.
The first 30 to 45 days contain the most intensive work as we activate advertising, conversion video, and offer architecture. Once those systems are running, the focus shifts to optimization, margin, and the rate at which the right clients convert.
Module 01
Weeks 1-4
Conversion Video Strategy
Modern advertising is powered by video. We create the messaging framework and scripts for short-form conversion videos designed for both organic social and paid advertising.
- 20-40 seconds in length
- Conversion-focused messaging
- Authority positioning
- Call-to-action clarity
Production is separate. We recommend the Club Social package for B-roll, editing, and distribution.
Who this is for
Founders and service businesses who need short, punchy ad creative without becoming full-time content creators.
Module 02
Weeks 1-16
Social Media Organization & Authority Presence
Your social presence is structured for consistency and credibility. We manage posting and strategic messaging across 3-4 platforms.
- 3-4 posts per week, across 3-4 platforms
- Authority messaging
- Educational positioning
- Engagement-driven content
- Conversion-oriented messaging
Who this is for
Businesses whose prospects research them on social before buying. Local services, professional firms, and personality-driven brands benefit most.
Module 03
Weeks 2-16
Landing Page Optimization & A/B Testing
Conversion is never static. Your landing environment is continuously improved through testing on headlines, CTA placement, offer clarity, and conversion flow.
- Headline variants
- CTA placement and copy
- Offer clarity testing
- Conversion flow refinement
Who this is for
Anyone running paid traffic. Small improvements in conversion rate compound into massive improvements in cost-per-acquisition.
Module 04
Weeks 1-6
Conversion Follow-Up Sequences
Traffic without follow-up wastes opportunity. We design and implement the sequences that turn raised hands into booked appointments.
- SMS follow-up
- Email nurturing
- Appointment reminders
- Lead engagement automation
Who this is for
Service businesses, clinics, and high-ticket offers where speed-to-lead and follow-through decide who wins the deal.
Module 05
Weeks 1-16
SEO Authority Expansion
Organic search authority compounds over time. During The Launch we produce 16 SEO articles designed to expand your digital footprint and support long-term search visibility.
- Target relevant search queries
- Support local visibility
- Build website authority
- Drive consistent inbound discovery
Who this is for
Businesses that want to stop renting attention from Meta forever. SEO is the long-game asset that keeps paying after you stop spending.
Module 06
Weeks 1-8
Local SEO Optimization
Your website and online presence are optimized for local search so your business shows up when people search for the services you actually provide.
- Local keyword optimization
- Search structure improvements
- Local visibility alignment
Who this is for
Utah-based service businesses, brick-and-mortar locations, and any operator serving a defined geographic market.
Module 07
Weeks 1-16
FB, Pinterest & YouTube Foundational Ad Creation
We build the foundational ad architecture across Facebook, Pinterest, and YouTube: the audiences, creative, ad sets, and conversion tracking your campaigns will run on. Day-to-day ad management lives in Scale, our continuity engagement.
- Audience targeting and research
- Ad account and pixel setup
- Foundational ad set structure
- Initial creative production
- Conversion tracking install
- Platform setup: Facebook, Pinterest, YouTube
- Handoff-ready for Scale management
Ongoing ad management and optimization is handled inside Scale, our monthly fractional-CMO continuity engagement.
Who this is for
Founders preparing to put real budget against a proven offer. If you're still figuring out what you sell, finish The Build first.
Module 08
Weekly
Weekly Strategic Coaching with Peter Anthony
Every week you meet directly with Peter Anthony for private strategy sessions. No theory. Only decisions and execution.
- Campaign optimization
- Marketing decisions
- Offer refinement
- Conversion strategy
Who this is for
Founders and decision-makers who want a sharp outside read every week, not a junior account manager reading a report.
The Outcome · Profit On Purpose
After 16 weeks, the buying decision is engineered.
Your business has moved beyond having marketing systems. The packages are defined, the path is choreographed, and the right clients are converting at a rate and a margin you can plan a year around.
Active advertising campaigns
Conversion-driven video assets
Consistent social visibility
Structured follow-up systems
SEO authority growth
Ongoing strategic direction
Investment
The Market Faster AI Launch Program
A 16-week engagement. Two payment options available.
Installment Option
Four Payments
Four equal payments billed every 30 days across the 16-week engagement.
Single Payment Option
Pay In Full
One payment up front. Preferred pricing reserved for founders who commit to the full program on day one.
Meta ad spend ($1,000/mo minimum) is billed directly by Meta and is separate from program investment.
Utah County · Salt Lake County
Ready to engineer profit, not just visibility?
Book a strategy call with Peter Anthony. We'll walk through your offer, your avatar, and the package architecture The Launch will install so the right clients buy on purpose.
Schedule a Strategy CallMarketing Articles
The Playbooks Behind The Machine.
Strategy, SEO, AI, automation, and the systems we run for Utah founders every month. Read the methodology behind the Market Faster phases.
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Why Most Small Business Marketing Fails Before the First Ad Runs
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The 7-Point Marketing Audit Every Local Business Should Run Before Spending More Money
Before spending more money on ads, every local business should audit its offer, website, content, SEO, reviews, follow-up, and conversion process.
The Archive
Read every marketing playbook.
SEO, AI search, ads, content, automation. The methodology behind the four phases.
Verified Google Reviews
What Utah Founders Say
5.0 across verified Google reviews
Absolutely love working with the INCubator Marketing Agency. They know how to take someone's message and move it forward through promotion, book development, support, and publicity.
Jane Ann Craig
The INCubator Marketing Agency is top notch. Peter Anthony and his team are professional and personable. I have learned a lot from Peter Anthony and highly recommend their marketing services.
Jonathan Marriott
Local Guide
What started as a mentorship grew into something much more meaningful. Peter Anthony is deeply invested in my success, incredibly professional, responsive, and genuinely cares about his clients winning.
Meagan Walker
Talk about stepping up the GAME. Peter Anthony's team at INCubator Marketing was a true game changer for my company. If you are looking for an exceptional marketing team, look no further.
Brent Bohrer
Modern International Builders
The INCubator has helped our company immensely the past three years. Peter Anthony offered great training sessions for my chief marketing officer to learn nearly everything in-house.
Jeffrey C. Flamm
Local Guide