1. Nobody can find you
Search your main service and city from your phone, then search your business name. In under ten minutes, note whether your site and genuine local listing appear; results vary by location, so this is a spot check, not a ranking audit. Fixing the gap means checking indexability, accurate service pages, business identity and relevant local-search coverage.
Local SEO →2. You rank, but the page does not convert
Open the page a search visitor lands on and ask whether its offer, service area, proof and next step are obvious. Test the form or call link without sending an unsolicited inquiry; inspect existing conversion data if available. Fixing it means matching the page to buyer intent and removing friction before buying more visits.
Conversion-focused web design →3. Your Google Business Profile is missing or incomplete
Search your business name in Google Maps and inspect the category, phone, website, service area and hours. Check whether your business is eligible and whether you control the listing; do not create duplicate profiles or invent an office address. Fixing it means a verified, accurate profile with an appropriate review-request process.
Google profile and review management →4. Your site is slow on a phone
Open your key landing page on a phone over mobile data and run its URL through PageSpeed Insights. During this short check, note loading delays, layout movement and whether the primary action responds. Fixing it can involve properly sized images, fewer third-party scripts and reliable first rendering; a score alone does not diagnose every visitor’s experience.
Website performance and design →5. There is no clear single call to action
Look at the first screen of the page and identify the one action a ready buyer should take. Follow it through to the next step and note competing offers, vague labels or broken destinations. Fixing it means one primary conversion path that matches the buyer’s intent, with useful secondary choices that do not obscure it.
Marketing funnels →6. Inquiries arrive, but nobody follows up
Review recent existing inquiries in your inbox or CRM and compare arrival times with the first meaningful response. Check unanswered calls and whether anyone owns the next step; a short review reveals process gaps but not a complete performance baseline. Fixing it means assigned responsibility, appropriate consent-based follow-up and escalation when automation cannot answer.
Lead nurture automation →7. You are invisible in AI answers
Ask an AI search engine a buyer question about your service and location, then inspect its cited sources and any wrong business facts. Record the prompt and answer because results vary and one check cannot measure overall visibility. Fixing it means consistent entity facts, crawlable answer-first service content and inspectable evidence; AI inclusion cannot be guaranteed.
Answer-first content marketing →8. You cannot tell which channel produced the lead
Open a recent inquiry record and look for its source, landing page and campaign information. Check that a phone call or form can be connected to the record without sending personal information into analytics. Fixing it means tested conversion events, campaign tagging and CRM attribution with limits documented, rather than guessing from traffic totals.
CRM and lead attribution →