What drives the cost?
Research, design, content volume, integrations, number of channels and reporting responsibilities all change the work. A business with several service areas and pipelines needs a different scope from a single-page site. Ask what the team must build, maintain and approve rather than looking for a universal Utah average.
Define your marketing scope →Build versus ongoing work
A build establishes assets and systems; ongoing management maintains them, reviews evidence and changes priorities. A one-time project price should not be compared with a monthly retainer without identifying what continues after delivery. Migration, hosting, CRM usage and content production can remain separate responsibilities.
The Build scope →Published agency pricing, with its conditions
The pricing page lists The Build at $9,997 for the 30-day infrastructure engagement. It lists ongoing CRM at $597 per month, reduced from $697; confirm current scope and usage charges before treating that line item as your complete operating cost.
Conditional Build-client advertising management is $1,200 per month with a minimum $1,200 advertising spend. Social management is $650 per month with ads or $1,200 per month without ads. These are published conditional rates, not universal packages; ad spend is separate.
The fractional CMO engagement publishes monthly billing and a nine-month minimum, but not a fixed monthly retainer. Request a written proposal rather than borrowing a price from another service. Source of Truth Install and Founders membership belong to the separate Mindset Marketing Academy brand, not the agency.
Verify published pricing →How the common pricing models work
A project fee buys defined deliverables; a retainer buys recurring responsibilities. Hourly work prices time, while performance arrangements price an agreed outcome and require careful attribution and qualification rules. Ask how revisions, change requests, platform fees and disputes are handled in whichever model is proposed.
What you must commit in time
Plan to supply account access, business facts, photographs or source material, timely approvals and feedback about inquiry quality. Name an internal owner who can answer questions and authorize changes. No honest proposal can assign your exact weekly workload before understanding the project; ask for dependencies and approval windows.
Are you buying strategy or hours?
Strategy identifies the problem, chooses priorities and explains why the next action matters. Hours and production describe the effort to deliver it. Ask who makes decisions, what evidence changes them and which deliverables follow; a task list without priorities is not a strategy, and advice without execution responsibilities may leave the gap untouched.
Fractional CMO responsibilities →Compare the full commitment
List the setup fee, recurring management, media spend, software, usage charges and your internal workload. Read the minimum term and handover obligations before evaluating affordability. The pricing page also contains clearly labeled planning illustrations; those are not quotes or measured Utah averages, so this guide does not present them as prices.
Choose based on fit and scope →