Every video is really three things. A hook, a value proposition or a solution, and a call to action. That is the entire game.
, Chase Warburton
founder, Fluid Marketing
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Chase Warburton — Quotes from The Business Spotlight
Chase Warburton of Fluid Marketing in North Ogden, UT discusses The North Ogden Founder Turning Utah Businesses Into Consistent Content Machines. These quotes come from the conversation on The Business Spotlight with Peter Anthony. Watch Chase Warburton's episode
Read Chase Warburton's companion articleAbout Chase Warburton
founder, Fluid Marketing
Chase Warburton is the founder of Fluid Marketing, a North Ogden, Utah software and services company that helps small business owners create and publish short-form video content at scale without a full media team. Chase Warburton built the platform after marketing a wellness center where he was expected to grow red light therapy through organic video, and realized the standard content advice was unworkable for normal operators. Fluid Marketing breaks every video into hooks, value propositions or solutions, and calls to action, then combines a small batch of phone clips into hundreds of publishable videos delivered across the operator's connected social platforms.
Chase Warburton discusses The North Ogden Founder Turning Utah Businesses Into Consistent Content Machines.
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Chase Warburton discusses The North Ogden Founder Turning Utah Businesses Into Consistent Content Machines.
Post ten videos a day, write new hooks every day, edit everything, publish everywhere. That advice is written for people who do not actually run a business.
, Chase Warburton
founder, Fluid Marketing
Chase Warburton discusses The North Ogden Founder Turning Utah Businesses Into Consistent Content Machines.
Consistency beats virality every single time. Ten views a day, every day, will build a business. One viral hit will not.
, Chase Warburton
founder, Fluid Marketing