Drop your assumptions about what ownership looks like. Get down on the level of the people you serve. I'm cleaning bathrooms. I'm there with them.
, Cody Kimball
founder, Elevated CrossFit
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Cody Kimball — Quotes from The Business Spotlight
Cody Kimball of Elevated CrossFit in American Fork, UT discusses Building a Utah Fitness Community That Lasts: How Elevated CrossFit Is Rewriting the Gym Model in American Fork With Culture, Music, and Connection. These quotes come from the conversation on The Business Spotlight with Peter Anthony. Watch Cody Kimball's episode
Read Cody Kimball's companion articleAbout Cody Kimball
founder, Elevated CrossFit
Cody Kimball is the founder of Elevated CrossFit, a 5,300 square-foot fitness and wellness community in American Fork, Utah engineered around culture, connection, and member-driven retention rather than the traditional access-and-equipment gym model. Cody Kimball is a serial entrepreneur with a long-standing presence in the Utah operator community, and he leads Elevated CrossFit as a partner-coach rather than a distant owner, actively training alongside members, gathering feedback, and shaping the brand around the people who show up every day. The Elevated CrossFit experience integrates Hyrox programming, CrossFit fundamentals, open-gym 24/7 access, a built-in DJ booth for in-gym music sets, and a family-friendly schedule with a dedicated kids' section.
Cody Kimball discusses Building a Utah Fitness Community That Lasts: How Elevated CrossFit Is Rewriting the Gym Model in American Fork With Culture, Music, and Connection.
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Cody Kimball discusses Building a Utah Fitness Community That Lasts: How Elevated CrossFit Is Rewriting the Gym Model in American Fork With Culture, Music, and Connection.
We're trying to expand people's horizon around what constitutes wellness, what fitness is, and what modalities people don't even know exist.
, Cody Kimball
founder, Elevated CrossFit
Cody Kimball discusses Building a Utah Fitness Community That Lasts: How Elevated CrossFit Is Rewriting the Gym Model in American Fork With Culture, Music, and Connection.
Wellness transcends the four corners of the gym. The building is one place, but if that's all your fitness experience is, you're selling yourself short.
, Cody Kimball
founder, Elevated CrossFit