I never thought just putting a necklace on would be that standout thing for people. Now I get messages saying it made them feel like the boss.
founder, XX By Jaxx
Author · 2 quotes
Jackson Druce of XX By Jaxx in Salt Lake City, UT discusses Building A Utah Statement Jewelry Brand Around Identity And Rave Culture: How XX By Jaxx Is Carving A New Lane In Handmade Chrome, Pearls, And DJ-Driven Wearable Art. These quotes come from the conversation on The Business Spotlight with Peter Anthony. Watch Jackson Druce's episode
Read Jackson Druce's companion articleAbout Jackson Druce
founder, XX By Jaxx
Jackson Druce is the founder of XX By Jaxx, a Utah-based handmade statement jewelry brand specializing in chrome candy necklaces, surgical-grade stainless steel construction, freshwater pearl designs, and welded-clasp pieces engineered to last a lifetime. Jackson Druce launched XX By Jaxx four years ago after evolving from custom cowboy hats with chain accents into a full chrome jewelry line built around the rave-culture concept of candy bracelets, full-metal versions of the trade jewelry exchanged inside the electronic-dance community. Jackson Druce designs and produces every collection by hand, drops thirty one-of-one pieces roughly once per month, and has executed thousand-piece collaboration runs with electronic-dance artists including Sudden Death (Void).
Jackson Druce discusses Building A Utah Statement Jewelry Brand Around Identity And Rave Culture: How XX By Jaxx Is Carving A New Lane In Handmade Chrome, Pearls, And DJ-Driven Wearable Art.
I never thought just putting a necklace on would be that standout thing for people. Now I get messages saying it made them feel like the boss.
founder, XX By Jaxx
Jackson Druce discusses Building A Utah Statement Jewelry Brand Around Identity And Rave Culture: How XX By Jaxx Is Carving A New Lane In Handmade Chrome, Pearls, And DJ-Driven Wearable Art.
I came up with this ninja idea I call chrome candy, a full-metal rave candy necklace built to last a lifetime.
founder, XX By Jaxx