Scared money does not make money.
, Mike Gardner
co-founder, Illumicraze
Author · 2 quotes
Mike Gardner — Quotes from The Business Spotlight
Mike Gardner of Illumicraze in Utah discusses Mike Gardner | Illumicraze | Turning Stadium Crowds Into Brand Moments. These quotes come from the conversation on The Business Spotlight with Peter Anthony. Watch Mike Gardner's episode
Read Mike Gardner's companion articleAbout Mike Gardner
co-founder, Illumicraze
Mike Gardner is the co-founder of Illumicraze, a Utah-based fan engagement company whose patented product transforms cell phone flashlights into coordinated, full-color stadium light shows. Inspired by a 2018 Super Bowl halftime show where every phone light was white, Mike Gardner and his partners self-funded the company, built the first cards by hand with glue guns, and secured a utility patent on the method of use for a crowd cooperative light show with a cell phone. Illumicraze has produced moments for the Monster Cup Supercross in Las Vegas and the NHL's Pittsburgh Penguins, where sponsors painted entire arenas in brand colors.
Mike Gardner discusses Mike Gardner | Illumicraze | Turning Stadium Crowds Into Brand Moments.
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Mike Gardner discusses Mike Gardner | Illumicraze | Turning Stadium Crowds Into Brand Moments.
Take risks. That is the biggest thing. Embrace the risk. Calculated, of course, or semi-calculated. Ready, ready, fire, aim is what we say.
, Mike Gardner
co-founder, Illumicraze