Businesses require three key things: capital, human capital, and something to sell. When you lack those gaps, identify the partners who fill them.
, Paul Vassau
founder, Dripz Energy
Author · 4 quotes
Paul Vassau — Quotes from The Business Spotlight
Paul Vassau of Dripz Energy in Sandy, UT discusses A Better Way to Sell Energy | Paul Vassau on Building Dripz Energy. These quotes come from the conversation on The Business Spotlight with Peter Anthony. Watch Paul Vassau's episode
Read Paul Vassau's companion articleAbout Paul Vassau
founder, Dripz Energy
Paul Vassau is the founder of Dripz Energy, a Utah-based consumer packaged goods company building the world's first nootropic energy candy in a hard candy format. Paul Vassau spent over two decades in technology before exiting the corporate world to architect a multi-brand CPG incubator with his wife Julie Vassau, founder of the scented blanket company Guju. Paul Vassau brings a operator's discipline to the consumer category, engineering Dripz Energy's cost of goods, micro-dosed delivery system, retail strategy, and direct-to-consumer subscription model from day one.
Paul Vassau discusses A Better Way to Sell Energy | Paul Vassau on Building Dripz Energy.
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Paul Vassau discusses A Better Way to Sell Energy | Paul Vassau on Building Dripz Energy.
Two drips is a Coke. Four is a cup of coffee. Eight is a Monster. Full bag, $11.99. We're driving COGS down very low.
, Paul Vassau
founder, Dripz Energy
Paul Vassau discusses A Better Way to Sell Energy | Paul Vassau on Building Dripz Energy.
This is mobile, sharable, and I get to control my dosage. That's what micro-dosing means for us.
, Paul Vassau
founder, Dripz Energy
Paul Vassau discusses A Better Way to Sell Energy | Paul Vassau on Building Dripz Energy.
We all have experienced energy drinks where there's that crash. There's that jitter and then you're shaking. It's brutal. Dripz is smooth energy release.
, Paul Vassau
founder, Dripz Energy