Brent Bohrer | Modern International Builders | Utah Business Spotlight Podcast
Featuring Brent Bohrer, Modern International Builders (Draper, UT).
Brent Bohrer is the founder of Modern International Builders (MIB), a luxury custom home building company designing and constructing high-end residences across Draper, Highland, Alpine and Utah's most sought-after neighborhoods. Brent's approach blends architectural detail, integrated smart-home technology, EMF-conscious design and resort-style outdoor living into homes built for high-net-worth families. Under his leadership, MIB has become known for a six-month planning process, hand-selected craftsmen, and a build experience centered on comfort, clarity and trust. Brent and his team are redefining what "custom" means in Utah luxury real estate.
Filmed at Bad Bet Productions, Sandy, Utah.
Episode Summary
On this episode of Utah Business Spotlight, host Peter Anthony sits down with luxury custom home builder Brent Bohrer, founder of Modern International Builders (MIB), to talk about what it really takes to design and build high-end custom homes in Utah's most desirable neighborhoods — Draper, Highland, Alpine and beyond.
Brent walks through the six-month planning process MIB uses before a shovel ever hits the dirt, the culture of true craftsmanship his team is built on, and why relationships and referrals are outperforming Facebook ads when it comes to attracting high-net-worth luxury buyers in Utah.
The conversation moves into the details that separate a custom home from a production build: fully integrated smart homes with advanced power conditioning and EMF-conscious design, resort-style outdoor living spaces with composite decks, pools and pickleball courts, and a build experience focused on comfort, clarity and trust for homeowners.
Brent shares how MIB hires hungry craftsmen, sets a leadership tone that sticks, and extends the home into the property so the entire lot becomes part of the lifestyle — not just the structure. If you care about details, design and how Utah entrepreneurs are reshaping luxury real estate, this is the episode to watch.
Utah Business Spotlight is produced by INCubator Marketing Agency and filmed in Sandy, Utah.
Key Moments
00:00 Why custom homes in Draper, and what "fit" really means · 02:07 Hiring hungry craftsmen and building culture that sticks · 03:37 What teams need from leadership (and the hard asks) · 04:52 Relationships over ads: when referrals beat Facebook · 05:11 Six months first: plan before the shovel touches dirt · 09:21 Tech + wellness: static electricity and EMF mitigation · 14:45 Outdoor living as real space: pools, decks, pickleball
Notable Quotes
"We plan for six months before a shovel ever touches the dirt." — undefined
"Relationships and referrals beat Facebook ads when you're building for the top 1%." — undefined
Frequently Asked Questions
What is Utah Business Spotlight?
Utah Business Spotlight is a free professional video podcast hosted by Peter Anthony of INCubator Marketing Agency. Each episode features a Utah business owner sharing their story, lessons, and what makes their company worth knowing.
Who should apply to be a guest?
Established Utah business owners, founders, and operators who want to share their story with a local audience and amplify their brand through professionally produced video content.
How do I get featured on the podcast?
Apply through the Utah Business Spotlight application. Selected guests are scheduled for a 12-minute studio interview in Sandy, Utah, on Thursdays between 10 a.m. and 2 p.m.
What do guests receive?
A full produced episode, short-form clips for social, multi-platform distribution across YouTube and podcast networks, and a dedicated authority page on theincubatormarketingagency.com.
Where is the podcast filmed?
Episodes are filmed at Sandy, UT (venue TBD). The studio is a professional broadcast facility built for cinematic interview production.
About INCubator Marketing Agency
INCubator Marketing Agency is Utah's first AI-integrated marketing infrastructure team, headquartered in Sandy, Utah and serving small businesses, founders, and operators across Utah County, Salt Lake County, and the wider Wasatch Front.
Every engagement is built around the INCubator Method: seven core marketing systems — authority web design, local SEO, CRM and pipeline, marketing automation, AI voice receptionists, video content, and conversion-focused funnels — installed together as one accountable infrastructure so every dollar compounds month over month.
The agency was founded by Peter Anthony Wynn (Founder & Marketing Strategist) with Marc Olsen (Partner & Automation Expert) and Chelsie Wynn. INCubator operates Utah Business Spotlight, a long-form Utah small business podcast filmed at Bad Bet Productions in Sandy, Utah, and hosts Tuesday Night at the INCubator — a weekly marketing training and networking event for Utah business owners.
Contact: team@incubatormarketingagency.com · +1 385-386-6988 · Office hours Monday through Friday, 9 AM to 5 PM Mountain Time.