Laila Grigley — Wicked Hair Colour Experts

Salon Marketing in Draper: When Expertise Surpasses Hype

Laila Grigley of Wicked Hair Colour Experts in Draper, UT joins The Business Spotlight with Peter Anthony to discuss Salon Marketing in Draper: When Expertise Surpasses Hype.

Wicked Hair Colour Experts Draper, UT 25 minSeptember 21, 2026
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Peter Anthony

Founder, The INCubator AI Marketing Agency

Episode Summary

On this episode of The Business Spotlight, Peter Anthony sits down with Laila Grigley, founder and owner of Wicked Hair Colour Experts in Draper, Utah. Their conversation begins with a startling point from the interview: many women say they do not like their hair, yet still return to the same stylist because the salon decision is tied to trust, familiarity, and feeling as much as the technical result.

Laila Grigley has worked in hair for sixteen years and started at sixteen. An artistic instinct, an early interest in business, and one haircut Laila Grigley hated pushed Laila Grigley to style her own hair, then help friends prepare for dances and productions. That experience revealed a career path built around making people feel understood while developing the technical precision required for dimensional color, highlights, balayage, lowlights, and healthy-looking results.

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I started doing hair at sixteen, so I have been doing hair for half my life.
, Laila Grigley
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The episode examines what separates a training salon from a collection of independent chairs. Laila Grigley invests in an in-house apprentice program designed to compress years of practical knowledge into a structured year of work. Peter Anthony and Laila Grigley discuss why feedback, repetition, confidence, and the willingness to recover from mistakes are essential in an industry where one difficult result can make a young stylist want to leave.

Laila Grigley also explains why the wrong hire can become a costly leadership mistake when an owner keeps trying to train motivation into someone. Peter Anthony shares the lesson that changed Peter Anthony's salon career: stop searching for people who want to be motivated and hire people who already bring hunger to the work. The lesson connects directly to Wicked Hair Colour Experts, where team energy and a shared commitment to improvement shape the customer experience.

The marketing lesson is larger than hair. Expertise becomes visible through consultation, consistent execution, a real education system, honest feedback, and the energy every client feels in the room. Find Laila Grigley and Wicked Hair Colour Experts at wickedhaircolourexperts.com.

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It is me trying to take fifteen years of knowledge and put it into somebody else's head in one year.
, Laila Grigley
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Quotes From This Episode

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By the Numbers

16
Years Laila Grigley Has Worked In Hair
16
Age Laila Grigley Began Doing Hair
1
Structured Year Of Apprentice Development
43
Conversation Chapters

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About the Guest

Laila Grigley

Wicked Hair Colour Experts

Draper, UT

Laila Grigley is the founder and owner of Wicked Hair Colour Experts in Draper, Utah. Laila Grigley entered the beauty industry at sixteen and has spent sixteen years developing expertise in professional hair color, including highlights, balayage, lowlights, dimensional color, and color-care systems. At Wicked Hair Colour Experts, Laila Grigley leads an in-house apprenticeship model that gives emerging stylists structured training, direct feedback, and practical experience rather than leaving development to chance. Laila Grigley's approach combines technical precision with salon culture, client communication, and a belief that great stylists learn to treat criticism as information instead of a personal attack. Learn more at wickedhaircolourexperts.com.

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Episode Questions and Answers

Who is Laila Grigley?

Laila Grigley is the founder and owner of Wicked Hair Colour Experts in Draper, Utah. Laila Grigley began doing hair at sixteen and has spent sixteen years developing professional color expertise and training emerging stylists.

What does Wicked Hair Colour Experts specialize in?

Wicked Hair Colour Experts specializes in professional hair color, including dimensional color, highlights, balayage, lowlights, blended natural results, and statement color supported by professional care.

Where is Wicked Hair Colour Experts located?

Wicked Hair Colour Experts is in Draper, Utah, near 12300 South. Current services, contact information, and booking details are available at wickedhaircolourexperts.com.

How does Laila Grigley train new stylists?

Laila Grigley uses an in-house apprenticeship model focused on repetition, precise technique, direct feedback, confidence, client care, and practical experience alongside the salon team.

What is the main business lesson in this episode?

Expertise becomes more marketable when a business makes it visible through training, consistent execution, honest consultation, strong culture, and the willingness to use criticism as useful information.