Steve Hammer and Shane Levi Gould — Natty Addy and Fuel

On this episode of The Business Spotlight, host Peter Anthony sets up at Fuel in Park City with two of the best-known operators in the room, Steve Hammer, who helped build Natty Addy and is an original investor and major shareholder in Best 365 Labs, and Shane Levi Gould, the founder behind Fuel and the Syndicate. Peter Anthony leads the interview, and the conversation runs from healthy energy shots to biotech patents to the kind of advice most young entrepreneurs never want to hear.

Steve Hammer breaks down what is actually inside Natty Addy, the only energy shot on the market built around mitochondrial health, with methylene blue, L-theanine, and caffeine working together so there is no crash and no jitters. The product was originally created for people with ADD and for people coming off Adderall, and Steve Hammer shares the story of a world-renowned neuropsychiatrist whose son went through law school at the University of Utah on Natty Addy instead of Adderall. What the team never planned for was everything else customers reported back, jet lag relief, hangover relief, off-the-charts focus, and a pre-workout Steve Hammer calls the best in the world.

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The conversation moves into Best 365 Labs, the wellness regenerative biotech company behind the product, with methylene blue, NAD, oral peptides, and men's free-range testosterone on the roster and patents behind the formulations. Steve Hammer is direct about quality control, so many methylene blue companies tell you to take 100 milligrams a day when 50 to 60 is productive, and there is a lot of bad methylene blue on the market, which is why everything is pharmaceutical grade and developed with real doctors, a neuropsychiatrist, an ex-chief resident MD PhD blood specialist from the University of Utah, and a cardiologist out of the Midwest. Five years in, from $10,000 a month to a completed seed round, Steve Hammer says the company is on its way to ringing the bell.

Shane Levi Gould answers Peter Anthony's question about why Utah with the honesty that defines the whole episode, it brought him here because of snowboarding. At a certain point in life Shane Levi Gould asked what he truly loved to do, and the answer was being outside. Business can run from Indiana or South Carolina, but Shane Levi Gould leads with his heart first, and that is exactly why he started the Syndicate, a room built around one question, how do I interact with new people who have businesses, and how can I help them. Steve Hammer, one of the Syndicate's ambassadors, says Shane Levi Gould has taught him more in the last year than he learned in the last twenty.

The episode closes on the advice both men give every young entrepreneur. Steve Hammer: stay focused, take it a step at a time, do not overvalue yourself, and wear out your tennis shoes. Shane Levi Gould built Fuel through grassroots t-shirt sales before the business caught on. Shane Levi Gould: find the passion you would put 100-hour weeks into, be realistic about where you are, and when the right place and right time arrive, push the pedal. Thirty years in, Shane Levi Gould still works 13 or 14 hours a day, not because he needs to, but because he loves it. Natty Addy is available exclusively at nattyaddy.com. The Business Spotlight is produced by The INCubator AI Marketing Agency.

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