Redefining Utah Date Night Inside Pleasant Grove's 94,000 Sq Ft Adult Experience Venue

Episode Summary

On this episode of Utah Business Spotlight, host Peter Anthony sits down with Jamey Anthony Martinez, Chief Innovation Officer and partner at The Grid, the 94,000 square foot experience venue in Pleasant Grove that has quietly become one of Utah County's most talked about adult playgrounds. Jamey Anthony Martinez opens the episode with a story that sets the entire posture of The Grid. A grandmother in her late seventies came in with her grandson to check race car driving off her bucket list, got a personal lesson at the front desk, climbed into one of the dual motor electric karts, and beat her grandson on the three story track. That story is not an outlier at The Grid. That story is the product the team is engineering on purpose.

Jamey Anthony Martinez walks Peter Anthony through the design thinking behind the venue. The Grid is intentionally not a kids facility. The Grid is built for date night, guys night, bachelorette parties, bachelor parties, and team offsites that want to feel like an experience rather than a conference room. Walk through the front door and the lobby reads like a 1920s cigar lounge. Walk toward the track and the space shifts into Tron. Walk past the concierge desk and you enter a completely separate world built around F1 grade race simulators, an arcade, and a VR experience curated for content that is actually memorable, sharable, and fun. Jamey Anthony Martinez calls the operating motto simple, fun, and memorable, and uses it as the filter for every decision the team makes.

The conversation moves into innovation as a job description. Jamey Anthony Martinez explains why The Grid refused to install a normal electric go kart and instead chose the best dual motor kart on the market, why the F1 simulators had to be the same machines the pros train on, and why the VR content was curated rather than commodity. Jamey Anthony Martinez also previews Rosewood, the new event space inside The Grid, designed to bring a 1920s jazz club energy to Utah County for progressive parties, jazz nights, and team experiences. Throughout the episode, Jamey Anthony Martinez returns to a core belief. It is easy to pull something off a shelf. It is much more fun to create something from nothing.

The episode closes on advice for Utah entrepreneurs. Jamey Anthony Martinez names confidence as the differentiator. Not bravado, not faking it, but the trained habit of being confident in the work and being willing to be different. Peter Anthony reframes the line for the audience. Fake it till you make it is the wrong language. Practice it live in front of others is the right language. Confidence is a habit. Build the habit and the business builds with it. Visit thegrid.com, sign your waivers in advance, and plan a Monday, Tuesday, or Wednesday visit if you are new to the track. Utah Business Spotlight is produced by INCubator Marketing Agency and filmed in Sandy, Utah.

Key Moments

00:00 A Grandmother Checks Race Car Driving Off Her Bucket List · 01:05 Peter Anthony Introduces The Grid · 01:56 What The Grid Is Building In Pleasant Grove · 02:26 Rosewood And The Next Layer Of The Venue · 03:23 Why The Grid Was Designed For Adults · 04:41 How Jamey Thinks About Innovation · 05:21 Building A Go Kart Experience People Remember · 06:29 The Track, The Speed, And The Racing Feel · 06:52 Why The Simulators Had To Be High End · 07:34 Rosewood Brings A Jazz Club Feel To Utah County · 08:16 Designing With Scent, Sound, Light, And Atmosphere · 09:28 The Grandmother Who Beat Her Grandson

Notable Quotes

"It is easy to go pick something off a shelf. It is much more fun to create something from nothing." — undefined

"We did not want a space where there is just a million kids running around. We wanted a space adults could have as their own." — undefined

"Style matters. The lobby feels like a 1920s cigar lounge. Walk toward the track and you get Tron. We mix the two on purpose." — undefined

"You will not find this anywhere else. It is really that simple." — undefined

Frequently Asked Questions

Who is Jamey Anthony Martinez?

Jamey Anthony Martinez is the Chief Innovation Officer and a founding partner at The Grid, the 94,000 square foot experience venue in Pleasant Grove, Utah, that combines a three story electric go kart track, F1 grade race simulators, a curated arcade, a content driven VR experience, and the new Rosewood event space.

What is The Grid in Pleasant Grove?

The Grid is a 94,000 square foot adult focused experience venue in Pleasant Grove, Utah, built around a three story indoor electric go kart track, professional grade F1 simulators, an arcade, VR experiences, and Rosewood, a 1920s jazz club inspired event space designed for date nights, guys nights, bachelorette and bachelor parties, and team offsites.

How old do you have to be to race at The Grid?

The Grid is a 14 and older facility. The karts are dual motor electric machines designed to handle aggressive cornering and top out around thirty miles per hour, which feels significantly faster inside the tight track environment.

What is Rosewood at The Grid?

Rosewood is the new event space inside The Grid, designed to bring a 1920s jazz club feel to Utah County. Rosewood is intended for jazz nights, progressive parties, and team experiences that want a real atmosphere instead of a generic conference room.

What is the best day to visit The Grid?

Jamey Anthony Martinez recommends Monday, Tuesday, or Wednesday for first time guests and groups bringing people who are new to the track, since those days are less competitive and let new drivers settle in. Sign the waivers in advance at thegrid.com to save time at check in.

About INCubator Marketing Agency

INCubator Marketing Agency is Utah's first AI-integrated marketing infrastructure team, headquartered in Sandy, Utah and serving small businesses, founders, and operators across Utah County, Salt Lake County, and the wider Wasatch Front.

Every engagement is built around the INCubator Method: seven core marketing systems — authority web design, local SEO, CRM and pipeline, marketing automation, AI voice receptionists, video content, and conversion-focused funnels — installed together as one accountable infrastructure so every dollar compounds month over month.

The agency was founded by Peter Anthony Wynn (Founder & Marketing Strategist) with Marc Olsen (Partner & Automation Expert) and Chelsie Wynn. INCubator operates Utah Business Spotlight, a long-form Utah small business podcast filmed at Bad Bet Productions in Sandy, Utah, and hosts Tuesday Night at the INCubator — a weekly marketing training and networking event for Utah business owners.

Contact: team@incubatormarketingagency.com · +1 385-386-6988 · Office hours Monday through Friday, 9 AM to 5 PM Mountain Time.