The Utah Studio Building An Original Comic Book And Board Game Universe From Scratch

    Good Days Entertainment Salt Lake City, UT 21 minJuly 24, 2026
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    Hosted by

    Peter Anthony

    Founder, INCubator Marketing Agency

    Episode Summary

    On this episode of Utah Business Spotlight, host Peter Anthony sits down with Jesse Conger, owner of Good Days Entertainment, to talk about building an original comic book and board game universe from Utah. What started with video games, racing mods, notebooks, and late-night ideas became a full entertainment company with comics, board games, Kickstarter campaigns, artists, collectors, and a much bigger vision.

    Jesse Conger walks Peter Anthony through the origin of Good Days Entertainment. The Legendary Stratos League. Escaped Death Race 2182. The connective tissue between the story world and the game world. Jesse Conger explains why the name Good Days came from the philosophy that showed up long before the company existed, and how it now anchors every product decision.

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    Some ideas stay in your head. Others keep pushing until you finally build them.
    — Jesse Conger

    Peter Anthony and Jesse Conger go into the honest arc of the path. Construction. Years of gaming and poker. Then one of the top sales careers in the country. Then the decision every creative eventually faces. Leave the safe income, move to Utah, and finally build the thing you cannot stop thinking about. Jesse Conger did it, and Good Days Entertainment is the result.

    The conversation moves into the operational reality of an independent comic and board game publisher. Rebuilding a comic series. Coordinating 30 artists across 12 issues. Running Kickstarter campaigns. Wearing every creative and business hat. And the truth about Kickstarter marketing that most first-time creators miss until they are inside the campaign.

    The episode closes with Jesse Conger's advice to younger creators. Break the old patterns. Take the shot while the idea is still burning. Read the story, then play the finale. Utah Business Spotlight is produced by INCubator Marketing Agency and filmed in Sandy, Utah.

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    I left one of the top sales seats in the country because the story would not let me go.
    — Jesse Conger
    Read the full marketing breakdown
    Peter Anthony's INCubator analysis of Jesse Conger & Good Days Entertainment

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    Quotes From This Episode

    All Quotes

    By the Numbers

    12
    Comic Issues In The Original Series
    30
    Artists Coordinated Across The Universe
    2182
    Escaped Death Race, The Companion Board Game

    Key Moments

    Click any timestamp to jump to that moment in the video above.

    Episode Transcript

    Jesse On Postponing The Dream

    Welcome To Utah Business Spotlight

    How Good Days Entertainment Started

    Escaped Death Race 2182

    The Origin Of The Good Days Name

    From Construction To Sales To Entrepreneurship

    Moving To Utah And Going Full Time

    Rebuilding The Comic Series

    Creating 12 Issues With 30 Artists

    The Kickstarter Campaign

    Wearing Every Creative Business Hat

    Meet Cammy Zucca

    The Death Race League Universe

    Family, Art, And Creative Inspiration

    When The Passion Became A Business

    The Truth About Kickstarter Marketing

    Jesse's Biggest Hurdle

    Leaving A Top Sales Career

    Read The Story, Play The Finale

    Breaking Old Patterns

    Advice To Younger Creators

    Where To Find Good Days Entertainment

    Supporting Utah Businesses

    About the Guest

    Jesse Conger

    Good Days Entertainment

    Salt Lake City, UT

    Jesse Conger is the owner of Good Days Entertainment, a Utah based independent entertainment company creating original comic books, board games, and collectible tabletop experiences. Good Days Entertainment is the studio behind The Legendary Stratos League and the connected board game Escaped Death Race 2182. Jesse Conger's background spans construction, competitive gaming and poker, and a top-performing national sales career before he moved to Utah to build Good Days Entertainment full time. The company has coordinated 30 artists across 12 comic issues and runs Kickstarter campaigns that turn readers into collectors and players.

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