The Utah Studio Building An Original Comic Book And Board Game Universe From Scratch

Episode Summary

On this episode of Utah Business Spotlight, host Peter Anthony sits down with Jesse Conger, owner of Good Days Entertainment, to talk about building an original comic book and board game universe from Utah. What started with video games, racing mods, notebooks, and late-night ideas became a full entertainment company with comics, board games, Kickstarter campaigns, artists, collectors, and a much bigger vision.

Jesse Conger walks Peter Anthony through the origin of Good Days Entertainment. The Legendary Stratos League. Escaped Death Race 2182. The connective tissue between the story world and the game world. Jesse Conger explains why the name Good Days came from the philosophy that showed up long before the company existed, and how it now anchors every product decision.

Peter Anthony and Jesse Conger go into the honest arc of the path. Construction. Years of gaming and poker. Then one of the top sales careers in the country. Then the decision every creative eventually faces. Leave the safe income, move to Utah, and finally build the thing you cannot stop thinking about. Jesse Conger did it, and Good Days Entertainment is the result.

The conversation moves into the operational reality of an independent comic and board game publisher. Rebuilding a comic series. Coordinating 30 artists across 12 issues. Running Kickstarter campaigns. Wearing every creative and business hat. And the truth about Kickstarter marketing that most first-time creators miss until they are inside the campaign.

The episode closes with Jesse Conger's advice to younger creators. Break the old patterns. Take the shot while the idea is still burning. Read the story, then play the finale. Utah Business Spotlight is produced by INCubator AI Marketing Agency and filmed in Sandy, Utah.

Key Moments

00:00 Jesse On Postponing The Dream · 00:35 Welcome To Utah Business Spotlight · 01:10 How Good Days Entertainment Started · 02:04 Escaped Death Race 2182 · 03:08 The Origin Of The Good Days Name · 03:45 From Construction To Sales To Entrepreneurship · 04:43 Moving To Utah And Going Full Time · 05:15 Rebuilding The Comic Series · 05:51 Creating 12 Issues With 30 Artists · 06:13 The Kickstarter Campaign · 07:03 Wearing Every Creative Business Hat · 08:44 Meet Cammy Zucca

Notable Quotes

"Some ideas stay in your head. Others keep pushing until you finally build them." - undefined

"I left one of the top sales seats in the country because the story would not let me go." - undefined

"Read the story. Then play the finale. That is the whole Good Days universe in one sentence." - undefined

Frequently Asked Questions

Who is Jesse Conger?

Jesse Conger is the owner of Good Days Entertainment, a Utah based independent entertainment company producing original comic books and board games, including The Legendary Stratos League and Escaped Death Race 2182. Jesse Conger left a top national sales career to build Good Days Entertainment full time.

What is Good Days Entertainment?

Good Days Entertainment is a Utah based independent creator of original comic books, board games, and collectible tabletop experiences. Its flagship universe includes The Legendary Stratos League comic series and the connected board game Escaped Death Race 2182.

What is Escaped Death Race 2182?

Escaped Death Race 2182 is the tabletop board game that plays out the finale of The Legendary Stratos League comic universe. Read the story in the comics, then play the finale on the table.

Where can I buy Good Days Entertainment products?

The full lineup, including comics, board games, and Kickstarter campaign updates, is at gooddaysgames.com.

Where is Good Days Entertainment based?

Good Days Entertainment is based in Utah. Jesse Conger relocated to Utah to build the company full time.

About INCubator AI Marketing Agency

INCubator AI Marketing Agency is Utah's first AI-integrated marketing infrastructure team, headquartered in Sandy, Utah and serving small businesses, founders, and operators across Utah County, Salt Lake County, and the wider Wasatch Front.

Every engagement is built around the INCubator Method: seven core marketing systems - authority web design, local SEO, CRM and pipeline, marketing automation, AI voice receptionists, video content, and conversion-focused funnels - installed together as one accountable infrastructure so every dollar compounds month over month.

The agency was founded by Peter Anthony Wynn (Founder & Marketing Strategist) with Chelsie Wynn. INCubator operates Utah Business Spotlight, a long-form Utah small business podcast filmed at Bad Bet Productions in Sandy, Utah, and hosts Tuesday Night at the INCubator - a weekly marketing training and networking event for Utah business owners.

Contact: team@incubatormarketingagency.com · +1 385-386-6988 · Office hours Monday through Friday, 9 AM to 5 PM Mountain Time.