Alinda Rowley Jensen | ARJ Investing | How to Stop Foreclosure & Save Your Home in Utah
Featuring Alinda Rowley Jensen, ARJ Investing (Salt Lake City, UT).
Alinda Rowley Jensen is the Founder & CEO of ARJ Investing, a Utah-based real estate investing company helping homeowners stop foreclosure, halt auction proceedings, and protect the equity in their homes. Operating as an investor rather than a traditional real estate agent, Alinda Rowley Jensen gives families options most never know exist — from last-minute auction stops to longer-term plans that let them stay in their homes with dignity, rebuild credit, and regain financial control. Known across Utah for her compassion, courage, and clarity in high-pressure moments, Alinda Rowley Jensen is also launching a homeowner education program in January 2026 designed to teach families the system before a crisis hits. Her work blends real-estate expertise with a deep commitment to family, community, and second chances.
Filmed at Bad Bet Productions, Sandy, Utah.
Episode Summary
On this powerful episode of Utah Business Spotlight, host Peter Anthony, founder of The INCubator Marketing Agency, sits down with Alinda Rowley Jensen, Founder & CEO of ARJ Investing, to reveal how Utah families can stop foreclosure, halt auction proceedings, and protect their homes before it's too late.
Filmed and produced by our studio, this episode goes behind the scenes of Utah's foreclosure crisis — and offers real solutions for real families. Alinda Rowley Jensen shares how ARJ Investing helps homeowners stay in their homes with dignity, rebuild credit, and regain financial control. Her story is one of courage, compassion, and empowerment — turning fear into freedom for families across Utah.
Alinda Rowley Jensen walks through the moment a 6:30 a.m. call turned a 10 a.m. auction into a $300,000 equity save, why working with an investor (not just a real estate agent) opens options most homeowners never hear about, and how the foreclosure spiral can actually be paused once the right person picks up the phone.
She also previews the homeowner education classes ARJ Investing is launching in January 2026, what it takes to stand out as a woman building authority in a male-dominated industry, and how she balances scaling a serious business with showing up fully for her family and community.
Whether you're facing a foreclosure or simply want to understand how to protect your most valuable asset — your home — this episode delivers insight, strategy, and hope. Utah Business Spotlight is produced by INCubator Marketing Agency and filmed in Sandy, Utah.
Key Moments
00:00 "Let's focus on your customer" · 02:19 Not an agent: why "investor" changes the options · 03:37 How foreclosure spirals — and how to pause it · 05:16 6:30 a.m. call, 10 a.m. auction: saving $300K in equity · 07:33 Teaching the system: classes launching January 2026 · 09:58 Standing out in a man's world: trust, face, name · 12:12 Building big while showing up for family and community
Notable Quotes
"I want to come in and save your property from going to the auction. I want to reinstate your loan and keep you as the homeowner in your home." — Alinda Rowley Jensen
"Most investors want your home. I want to keep you in your home." — Alinda Rowley Jensen
"A woman in a man's world already stands out. The struggle is the opportunity — most operators just describe the struggle and never name the opportunity." — Peter Anthony
"If your brand interacts with the community positively and consistently, marketing stops being a challenge and starts becoming something you do naturally." — Peter Anthony
Frequently Asked Questions
What is Utah Business Spotlight?
Utah Business Spotlight is a free professional video podcast hosted by Peter Anthony of INCubator Marketing Agency. Each episode features a Utah business owner sharing their story, lessons, and what makes their company worth knowing.
Who should apply to be a guest?
Established Utah business owners, founders, and operators who want to share their story with a local audience and amplify their brand through professionally produced video content.
How do I get featured on the podcast?
Apply through the Utah Business Spotlight application. Selected guests are scheduled for a 12-minute studio interview in Sandy, Utah, on Thursdays between 10 a.m. and 2 p.m.
What do guests receive?
A full produced episode, short-form clips for social, multi-platform distribution across YouTube and podcast networks, and a dedicated authority page on theincubatormarketingagency.com.
Where is the podcast filmed?
Episodes are filmed at Sandy, UT (venue TBD). The studio is a professional broadcast facility built for cinematic interview production.
About INCubator Marketing Agency
INCubator Marketing Agency is Utah's first AI-integrated marketing infrastructure team, headquartered in Sandy, Utah and serving small businesses, founders, and operators across Utah County, Salt Lake County, and the wider Wasatch Front.
Every engagement is built around the INCubator Method: seven core marketing systems — authority web design, local SEO, CRM and pipeline, marketing automation, AI voice receptionists, video content, and conversion-focused funnels — installed together as one accountable infrastructure so every dollar compounds month over month.
The agency was founded by Peter Anthony Wynn (Founder & Marketing Strategist) with Marc Olsen (Partner & Automation Expert) and Chelsie Wynn. INCubator operates Utah Business Spotlight, a long-form Utah small business podcast filmed at Bad Bet Productions in Sandy, Utah, and hosts Tuesday Night at the INCubator — a weekly marketing training and networking event for Utah business owners.
Contact: team@incubatormarketingagency.com · +1 385-386-6988 · Office hours Monday through Friday, 9 AM to 5 PM Mountain Time.