Episode Summary
On this episode of Utah Business Spotlight, host Peter Anthony sits down with Carrie Hill, founder of CHILL Consulting Agency, to break down what public relations actually does for a Utah business, and why narrative is one of the most powerful, most underrated marketing tools available today. This conversation goes deeper than media placements. Carrie Hill walks Peter Anthony through how PR builds authority, creates trust, and opens doors that traditional marketing simply cannot reach.
Carrie Hill shares one of her favorite campaigns, working with Neers Bakery and Cafe on the annual Hope Fights Childhood Cancer initiative. Carrie Hill brought 52 influencers inside Huntsman Cancer Institute to witness firsthand the research into 42 cancer-fighting proteins found in elephants, then activated that story across eight media markets. That is the difference between a press release and real PR, turning community attention into measurable, lasting impact.
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The second half of the episode is where the conversation gets personal. Carrie Hill is building a bridge for women returning to the workforce after divorce. In collaboration with Utah Valley University, Carrie Hill created Empowered, an 8-week program that teaches Google Suite, Excel, Canva, AI, and accounting fundamentals, then places graduates directly with sponsoring employers. Sponsorship is $2,000 per candidate, fully tax-deductible, with company onboarding starting at week four so graduates step into the role already integrated.
Carrie Hill explains why Utah's hyper-focus on education alone is not enough. Education is only as good as the employment secured on the other side. Empowered closes that gap by working with employers on the front end and acting as a placement agency, turning domestic management skills, intensity, and organization into immediate, marketable workplace value, and stopping divorce-driven poverty for the women in the program.
Carrie Hill closes with the PR advice every founder needs to hear. Your business does not need to be perfect to start telling the truth about who it is. The moment you have an LLC, you have a business, and you have a story worth shaping. The companies that win in Utah are the ones that get visible early enough to matter. Utah Business Spotlight is produced by The INCubator AI Marketing Agency and filmed in Sandy, Utah.
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