Utah PR Agency Strategy How Carrie Hill Builds Authority and Visibility

Episode Summary

On this episode of Utah Business Spotlight, host Peter Anthony sits down with Carrie Hill, founder of CHILL Consulting Agency, to break down what public relations actually does for a Utah business — and why narrative is one of the most powerful, most underrated marketing tools available today. This conversation goes deeper than media placements. Carrie Hill walks Peter Anthony through how PR builds authority, creates trust, and opens doors that traditional marketing simply cannot reach.

Carrie Hill shares one of her favorite campaigns — working with Neers Bakery and Cafe on the annual Hope Fights Childhood Cancer initiative. Carrie Hill brought 52 influencers inside Huntsman Cancer Institute to witness firsthand the research into 42 cancer-fighting proteins found in elephants, then activated that story across eight media markets. That is the difference between a press release and real PR — turning community attention into measurable, lasting impact.

The second half of the episode is where the conversation gets personal. Carrie Hill is building a bridge for women returning to the workforce after divorce. In collaboration with Utah Valley University, Carrie Hill created Empowered — an 8-week program that teaches Google Suite, Excel, Canva, AI, and accounting fundamentals, then places graduates directly with sponsoring employers. Sponsorship is $2,000 per candidate, fully tax-deductible, with company onboarding starting at week four so graduates step into the role already integrated.

Carrie Hill explains why Utah's hyper-focus on education alone is not enough. Education is only as good as the employment secured on the other side. Empowered closes that gap by working with employers on the front end and acting as a placement agency, turning domestic management skills, intensity, and organization into immediate, marketable workplace value — and stopping divorce-driven poverty for the women in the program.

Carrie Hill closes with the PR advice every founder needs to hear. Your business does not need to be perfect to start telling the truth about who it is. The moment you have an LLC, you have a business — and you have a story worth shaping. The companies that win in Utah are the ones that get visible early enough to matter. Utah Business Spotlight is produced by INCubator Marketing Agency and filmed in Sandy, Utah.

Key Moments

00:00 Why this conversation matters now · 01:14 CHILL Consulting and the PR lane Carrie Hill built · 02:05 Why PR gets ignored until businesses need rescue · 03:34 A campaign that turned community attention into impact · 04:46 PR, cancer research, and getting influencers inside the story · 05:48 Mentoring founders and building stronger brand narratives · 06:24 The gap women face returning to work after divorce · 07:17 Welfare, survival pressure, and the missing bridge · 08:43 Turning domestic management into workplace value · 10:51 The 8-week Empowered program built for real employment · 11:35 Why education without job placement falls short · 14:12 How employer sponsorship makes the transition seamless

Notable Quotes

"Your business does not need to be perfect to start telling the truth about who it is." — undefined

"PR is not about being ready. It is about being visible early enough to matter." — undefined

"Education is only as good as the employment you secure on the other side." — undefined

"My mission is to stop divorce-driven poverty for this demographic of women." — undefined

Frequently Asked Questions

What does CHILL Consulting Agency do?

CHILL Consulting Agency is a Utah public relations firm founded by Carrie Hill that builds visibility, authority, and brand narrative for corporate clients, founders, and small businesses through earned media, paid media, podcast and TV placements, article features, and high-value introductions.

When should a Utah business invest in PR?

Carrie Hill says the moment you form an LLC you have a business and a story worth telling. PR is not about being perfect or in crisis — it is about being visible early enough to matter. Start shaping the narrative from day one.

What is the Empowered program?

Empowered is an 8-week workforce reentry program created by Carrie Hill in collaboration with Utah Valley University. It teaches single moms and women transitioning out of divorce Google Suite, Excel, Canva, AI, and accounting, then places graduates directly with sponsoring employers.

How does employer sponsorship work in Empowered?

Employers sponsor a candidate for $2,000 — fully tax-deductible — which covers tuition for the 8-week program. Company onboarding begins at week four so the graduate is fully integrated and ready to contribute on day one of employment.

What kinds of placements does Empowered support?

Empowered casts a broad net — full-time, part-time, on-site, hybrid, and remote roles across service-based industries including healthcare clinics, professional services, and small businesses where front-facing human engagement still outperforms automation.

What types of PR campaigns has Carrie Hill led?

Carrie Hill has led campaigns including Neers Bakery and Cafe's Hope Fights Childhood Cancer initiative, activating 52 influencers inside Huntsman Cancer Institute across eight media markets, plus mentoring 200+ Utah founders through Innovation Hub of Utah (IHUB) in Provo.

Where is Utah Business Spotlight filmed?

Utah Business Spotlight is filmed at Sandy, UT (venue TBD) — a professional broadcast studio built for cinematic interview production.

About INCubator Marketing Agency

INCubator Marketing Agency is Utah's first AI-integrated marketing infrastructure team, headquartered in Sandy, Utah and serving small businesses, founders, and operators across Utah County, Salt Lake County, and the wider Wasatch Front.

Every engagement is built around the INCubator Method: seven core marketing systems — authority web design, local SEO, CRM and pipeline, marketing automation, AI voice receptionists, video content, and conversion-focused funnels — installed together as one accountable infrastructure so every dollar compounds month over month.

The agency was founded by Peter Anthony Wynn (Founder & Marketing Strategist) with Marc Olsen (Partner & Automation Expert) and Chelsie Wynn. INCubator operates Utah Business Spotlight, a long-form Utah small business podcast filmed at Bad Bet Productions in Sandy, Utah, and hosts Tuesday Night at the INCubator — a weekly marketing training and networking event for Utah business owners.

Contact: team@incubatormarketingagency.com · +1 385-386-6988 · Office hours Monday through Friday, 9 AM to 5 PM Mountain Time.