Joey Stone — Re/Find You

The Reset That Rewires Your Life: How Joey Stone Of Re/Find You Built A Utah Experiential Personal Development Business That Reaches What Eight Years Of Therapy, EMDR, Parts Work, And Talk Therapy Never Could, Identity Clarity, Emotional Release, Rewired Childhood Patterns, Real Connection, Financial Movement, And Internal Peace, Engineered Inside Small High-Trust Rooms For Utah Operators Who Are Done Carrying What They Have Been Holding For Years

Joey Stone of Re/Find You in Sandy, UT joins The Business Spotlight with Peter Anthony to discuss The Reset That Rewires Your Life: How Joey Stone Of Re/Find You Built A Utah Experiential Personal Development Business That Reaches What Eight Years Of Therapy, EMDR, Parts Work, And Talk Therapy Never Could, Identity Clarity, Emotional Release, Rewired Childhood Patterns, Real Connection, Financial Movement, And Internal Peace, Engineered Inside Small High-Trust Rooms For Utah Operators Who Are Done Carrying What They Have Been Holding For Years.

Re/Find You Sandy, UT 29 minApril 29, 2026
Share

Listen On

Hosted by

Peter Anthony

Founder, The INCubator AI Marketing Agency

Episode Summary

On this episode of Utah Business Spotlight, host Peter Anthony sits down with Joey Stone, founder of Re/Find You, a Utah experiential personal development business engineered around the structural truth that information, talk therapy, and motivational seminars rarely reach the root wiring still running an adult life. Joey Stone is a disabled US military veteran who spent eight years in weekly therapy, EMDR, art therapy, parts work, talk therapy, and was waiting for his kids to get old enough to take his own life when someone introduced Joey Stone to the experiential modality that finally moved what every other modality had not.

Joey Stone walks Peter Anthony through what Re/Find You actually is. Re/Find You is the reset button on an adult life. Joey Stone explains the operator metaphor most Utah personal development clients never hear in this language, the wires got crossed early, almost always in childhood, almost always from a parent figure or an early hurt, and the decisions a child made about himself or herself are still running the adult's life decades later. Re/Find You is engineered to find the crossed wire, uncross it inside a structured experiential room, and let the adult walk out wired the way the adult was supposed to be wired in the first place.

Utah AI voice receptionist service for small businesses

Voice AI Receptionist

Never Miss Another Lead Again

See How It Works
I had done therapy for eight years straight, EMDR, art, parts work, talk therapy, everything. And I was waiting for my kids to get old enough to take my own life.
, Joey Stone
Founders building marketing clarity in The Source of Truth AI Mastermind

Mindset Marketing Academy

02 / 05

Stop Guessing. Start Marketing From Truth.

Most businesses market from opinion. The Source of Truth replaces guesswork with a documented, AI-ready strategy.

See How It Works

Joey Stone breaks down the Re/Find You program structure for Peter Anthony. Re/Find You is a two-part experiential program, Part One is three days, Part Two is three days, with about a month of structured phone calls and reinforcement work between the two. Joey Stone runs five Part Ones and five Part Twos per year. Every room is capped at 35 attendees on purpose. Re/Find You is engineered as a small, high-trust, no-upsell environment. Joey Stone does not sell extras, does not run room manipulations, and does not chase the seminar-economy playbook most Utah personal development providers default to.

Joey Stone tells Peter Anthony the Re/Find You statistic Joey Stone backs with surveyed data, 98 percent of attendees rate Re/Find You one of the top three experiences of their entire life. Joey Stone is not building a course library. Joey Stone is building experiential rooms where Utah operators, founders, professionals, parents, and even billionaires release the weight they have been quietly carrying for decades. Re/Find You has had everyone from divorced single mothers and disabled veterans to billionaires walk out of the same room saying the same thing, Re/Find You reached what nothing else ever could.

Joey Stone walks Peter Anthony through the three guaranteed Re/Find You outcomes. After the program, the attendee can answer two questions from a visceral, immediate place, who am I, and what do I want. Most Utah adults cannot answer either of those questions cleanly today. The third Re/Find You outcome is connection, the attendee will experience real connection with strangers inside the Re/Find You room within three days, often deeper than the connection the attendee currently has with a parent. Money is the fourth outcome that follows naturally, Joey Stone tells Peter Anthony the vast majority of Re/Find You attendees double their income within a year of the program because they finally show up the way they were always supposed to.

Joey Stone shares the Re/Find You origin story on camera with Peter Anthony. After a difficult split with a previous training organization, Joey Stone sat in his house for six months, received the inspiration for the name Re/Find You, and within days a long-lost cousin called and asked to come over. The cousin sat on Joey Stone's couch and told Joey Stone the most horrific story of escape from two abusive marriages, and ended the conversation with the exact phrase Joey Stone had just trademarked, I just need to refind myself. The cousin took a bottle of pills and a bottle of alcohol the night before the Re/Find You training and survived only because Joey Stone's wife told Joey Stone to text the cousin one last time. Today, that cousin is unrecognizable from the woman who walked through the door, Re/Find You moved a life that the previous eight years of every other modality had not.

Market Faster: The AI Mastermind live event in Park City, Utah

Park City Live Event

Market Faster: The AI Mastermind

Reserve Your Seat

Joey Stone closes the episode with Peter Anthony on the deeper Re/Find You operator truth. Re/Find You does not treat symptoms. Re/Find You goes to the root, uncrosses the original wiring, and lets every other surface symptom resolve itself downstream. Re/Find You is engineered for Utah operators who are done carrying what they have been holding for years and who are finally ready to release it instead of learn around it. Find Joey Stone and Re/Find You at refindyou.org. Utah Business Spotlight is produced by The INCubator AI Marketing Agency and filmed in Sandy, Utah.

Imagine you built a house when you were eight years old and you are still living in it, missing the east wall, doors on the ceiling, windows on the floor. Most of the results you are getting in life are coming from that root.
, Joey Stone
Visit the guest
Re/Find You official website
Read the full marketing breakdown
Peter Anthony's INCubator analysis of Joey Stone & Re/Find You

Want this kind of distribution for your business? Contact us, join us at a Founders Series event, or explore our marketing services.

Quotes From This Episode

All Quotes

By the Numbers

8 Years
Of Therapy Before The Reset
3 Days
Per Program Part
2 Parts
Full Program Structure
35
Attendees Per Room Cap
10/Yr
Programs Per Calendar Year
98%
Top-3 Life-Experience Rating

Key Moments

Click any timestamp to jump to that moment in the video above.

Episode Transcript

War, therapy, and hitting the wall

What Re/Find You actually does

The childhood wiring still running your life

Inside the 3-day reset process

Why he built this business

When people finally decide it is time

What changes after the process

Money, peace, and connection explained

Knowing who you are and what you want

Why this is not a seminar

The story that started Re/Find You

A life pulled back from the edge

Old patterns that still control decisions

Fixing the root instead of the symptom

Why this work matters right now

The one thing to do immediately

About the Guest

Joey Stone headshot

Joey Stone

Re/Find You

Sandy, UT

Joey Stone is the founder of Re/Find You, a Utah experiential personal development business engineered to give adults a structural reset on the wiring still running their lives, wiring almost always installed in childhood, almost always by a parent figure or an early hurt, and almost always invisible to the adult who is now living, deciding, leading, and parenting from inside it. Joey Stone is a disabled US military veteran. Joey Stone served in special forces, went to war, came home carrying what war leaves behind, and spent eight years in weekly therapy, EMDR, art therapy, parts work, talk therapy, without finding the modality that finally moved the weight. Joey Stone was waiting for his children to get old enough to take his own life when an experiential personal development modality finally reached what every other modality had not. Five minutes into that experience, Joey Stone heard the inner direction to one day facilitate the same work for others, and Re/Find You is the realized form of that calling. Joey Stone now runs Re/Find You as a two-part experiential program, Part One is three days, Part Two is three days, with structured reinforcement work between the two, and delivers five Part Ones and five Part Twos per year inside small high-trust rooms capped at 35 attendees on purpose. Joey Stone studied with Tony Robbins beginning at age 19, became an NLP Master Practitioner in his early 20s, and operated for years inside the live training environments most Utah personal development clients have only ever sat in the audience of. Joey Stone built Re/Find You after a difficult split with a previous training organization, named the business after sitting with the inspiration for six months, and grew Re/Find You into a Utah personal development room where 98 percent of attendees rate the experience one of the top three of their entire life. Joey Stone lives in Utah with his wife, his children, including a son currently serving a US religious mission and a daughter excelling as a cheerleader, and operates Re/Find You at refindyou.org.

Tags

More Episodes

Joey Stone quotes

Featured on The Business Spotlight

Featured on The Business Spotlight with Peter Anthony

Share

Frequently Asked Questions

Your Story Deserves a Stage

Reach out and let Utah hear what makes your business worth knowing.

Contact Us
Read the complete episode source

Episode Questions and Answers

Who is Joey Stone?

Joey Stone is the founder of Re/Find You, a Utah experiential personal development business. Joey Stone is a disabled US military veteran who spent eight years in weekly therapy, EMDR, art therapy, parts work, and talk therapy, before finding the experiential modality that finally moved what every other modality had not, and built Re/Find You to deliver that same reset to Utah operators, founders, professionals, parents, and high-performing adults.

What is Re/Find You?

Re/Find You is a Utah experiential personal development program founded by Joey Stone. Re/Find You is engineered to find the original crossed wiring almost always installed in childhood, uncross it inside a structured small-room experiential environment, and let the adult walk out with identity clarity, emotional release, rewired patterns, real connection, financial movement, and internal peace. Re/Find You is delivered as a two-part program, Part One is three days, Part Two is three days, with structured reinforcement work between the two.

How is Re/Find You different from a seminar or motivational training?

Re/Find You is not a seminar. Re/Find You does not lecture attendees on a multi-step process to remember at home. Re/Find You does the work in the room. Joey Stone runs experiential processes inside a small, high-trust environment capped at 35 attendees on purpose, so the original crossed wiring releases inside the room rather than being assigned as homework after the room closes.

What outcomes does Re/Find You guarantee?

Joey Stone guarantees three Re/Find You outcomes, the attendee will be able to answer who am I from a visceral, immediate place, the attendee will be able to answer what do I want with the same clarity, and the attendee will experience real connection with strangers inside the room within three days. Joey Stone reports the vast majority of Re/Find You attendees also double their income within a year of the program, and 98 percent of Re/Find You attendees rate the experience one of the top three of their entire life.

How long is the Re/Find You program?

Re/Find You is a two-part experiential program. Part One is three days. Part Two is three days, with about a month of structured reinforcement work between the two parts. Re/Find You is delivered five times per year for Part One and five times per year for Part Two, with each room capped at 35 attendees.

Where are Re/Find You programs held?

Re/Find You programs are held in Utah, including upcoming sessions hosted in Sandy, Utah. Joey Stone runs Re/Find You inside small, high-trust rooms designed for the experiential modality at the heart of the Re/Find You program.

Where can I find Re/Find You?

Re/Find You is online at refindyou.org. Utah operators, founders, professionals, parents, and high-performing adults ready to release what they have been carrying and finally rewire the original crossed wiring underneath every adult symptom can connect through refindyou.org.

Where is Utah Business Spotlight filmed?

Utah Business Spotlight is filmed in Draper, UT 84020. The show is produced by The INCubator AI Marketing Agency and hosted by Peter Anthony.

Episode Transcript

00:00 War, therapy, and hitting the wall

Joey Stone opens the episode with the structural truth most Utah personal development guests never lead with. Joey Stone is a disabled US military veteran. Joey Stone went to war and came home carrying what war leaves behind. Joey Stone spent eight straight years in weekly therapy, EMDR, art therapy, parts work, talk therapy, every modality available, and was waiting for Joey Stone's children to get old enough so Joey Stone could take Joey Stone's own life. Peter Anthony welcomes the audience to Utah Business Spotlight from inside our studio in Sandy, Utah, and introduces Joey Stone, founder of Re/Find You.

02:20 What Re/Find You actually does

Joey Stone reframes the Re/Find You category in plain operator language. Re/Find You is the reset button on an adult life. The structural problem most Utah adults are carrying is crossed wires, and almost every one of them got installed in childhood. Mom said something. Dad said something. Someone hurt the child. The child made decisions about who the child was, and those decisions are still running the adult's life decades later. Re/Find You is engineered to find that wiring and uncross it inside a structured experiential room.

03:00 The childhood wiring still running your life

Peter Anthony adds the modern operator layer Joey Stone names directly, twenty-five years into the social media era, the next generation is now wiring crossed beliefs about identity, body, value, and gender from media culture as well as from family of origin. Joey Stone names the structural Re/Find You operator truth, wherever the wiring came from, the wiring is still running the adult, and the work is the same. Find the wire. Uncross it. Let the adult walk out wired the way the adult was always supposed to be wired.

04:15 Inside the 3-day reset process

Joey Stone walks Peter Anthony through the Re/Find You program structure. Re/Find You is a two-part experiential program. Part One is three days. Part Two is three days, with about a month of structured reinforcement work between the two parts. Joey Stone tells Peter Anthony Re/Find You does not sell extras, does not manipulate the room, and does not run the seminar-economy playbook. Re/Find You is engineered as a structured reset, delivered cleanly, in small high-trust environments capped at 35 attendees on purpose.

05:20 Why he built this business

Peter Anthony asks Joey Stone what drove Joey Stone to become a personal development facilitator. Joey Stone tells Peter Anthony the origin in plain language. After eight years of weekly therapy and no real movement, someone introduced Joey Stone to an experiential modality that reached what therapy could not. Five minutes into that experience, Joey Stone heard the clear inner direction, Joey Stone was going to do this work one day, and Joey Stone was going to do it for others. Re/Find You is the realized form of that calling.

07:15 When people finally decide it is time

Joey Stone walks Peter Anthony through the structural Re/Find You client decision pattern. Most Utah adults meet Joey Stone, sense Re/Find You is for them, and then let everything else get in the way. One day, those same adults call Joey Stone and say the same thing, I am tired of the results I am getting in life, I am sick of this, I want something different. Joey Stone tells Peter Anthony Re/Find You is not a kumbaya weekend. Re/Find You moves directly to the work, and the readiness signal is unmistakable when it arrives.

08:20 What changes after the process

Peter Anthony asks Joey Stone the operator question every Utah personal development buyer is quietly thinking about, what is the actual result. Joey Stone tells Peter Anthony the result varies because every Re/Find You attendee arrives carrying something different, and then names the categories of outcome Re/Find You attendees consistently report.

09:15 Money, peace, and connection explained

Joey Stone names the most measurable Re/Find You outcome category first. The vast majority of Re/Find You attendees double their income within a year of the program because they finally show up in the world the way they were always supposed to, passionate, loving, kind, clear, present. Connection becomes possible. Peace becomes possible. Joey Stone names the Re/Find You operator truth, when the original wire that says you are not enough, you are unlovable, you are too much, or you are dangerous gets uncrossed, every adult symptom downstream of that wire resolves on its own. Peter Anthony adds the founder layer, at 61, peace is the asset Peter Anthony cares about most, and Re/Find You is the modality engineered to deliver it.

12:00 Knowing who you are and what you want

Joey Stone names the three guaranteed Re/Find You outcomes Joey Stone backs with a money-back guarantee. After Re/Find You, the attendee will be able to answer who am I from a visceral, immediate place. The attendee will be able to answer what do I want from the same heart-and-soul level. And the attendee will experience real connection inside the Re/Find You room with complete strangers within three days, often deeper than the connection the attendee currently has with a parent.

13:50 Why this is not a seminar

Joey Stone reframes the modality difference Peter Anthony names directly. Re/Find You does not lecture attendees on a 47-step process to remember at home. Re/Find You does the work in the room. Joey Stone tells Peter Anthony Re/Find You stays small on purpose because the experiential work requires the room to stay small. The release happens inside the Re/Find You room, not on the drive home, not in the post-event journal, not at the next event the attendee buys six months later.

15:00 The story that started Re/Find You

Joey Stone shares the Re/Find You origin story with Peter Anthony. After a difficult split with a previous training organization, Joey Stone sat in Joey Stone's house for six months, received the inspiration for the name Re/Find You, and within days a long-lost cousin Joey Stone had not seen in fifteen to twenty years called and asked to come over. The cousin sat on Joey Stone's couch and told Joey Stone the story of escape from two abusive marriages, and ended the story with the exact phrase Joey Stone had just trademarked. I just need to refind myself.

17:10 A life pulled back from the edge

Joey Stone tells Peter Anthony the next chapter of the same story. The day before the cousin's first Re/Find You training, the cousin took a bottle of pills and a bottle of alcohol with the intent to die. Joey Stone's wife told Joey Stone to text the cousin one more time. Joey Stone sent the message. The cousin, screaming at the phone in defiance, looked up and asked God for one more morning. The cousin woke up, attended Re/Find You, and is unrecognizable today from the woman who walked through the door. Joey Stone names the Re/Find You operator truth, Re/Find You has had everyone from disabled veterans and divorced single mothers to billionaires walk out of the same room saying the same thing.

18:20 Old patterns that still control decisions

Peter Anthony shares the personal Jack Canfield story that confirms the Re/Find You operator truth from a different angle. Peter Anthony spent decades carrying the dream of learning the guitar, bought five guitars across a lifetime, never learned, watched each one collect dust. Inside a Jack Canfield exercise, Peter Anthony screamed I hate the guitar for two minutes, walked back to the list, and the guitar was no longer on it. Peter Anthony names the structural lesson Re/Find You operationalizes at scale, most Utah adults are carrying decades of investments in dreams that were never theirs, and until those investments get released, there is no room left for the dreams that actually are.

23:50 Fixing the root instead of the symptom

Joey Stone draws the operator distinction between symptom and root in plain language. The guitar story is symptom-level work. Re/Find You goes deeper, Re/Find You asks why the eight-year-old child believed the child was not good enough unless the child played the guitar, and Re/Find You uncrosses that original wire. Joey Stone tells Peter Anthony most Utah adults are carrying one or two big crossed wires, not fifty. When the one or two big wires get released, every downstream symptom resolves on its own. The adult stops choosing the partner who hurts the adult. The adult stops accepting the company that uses the adult. The adult stops repeating the pattern.

25:10 Why this work matters right now

Peter Anthony names the deeper Utah operator truth Re/Find You sits inside. Utah is a state with a strong spiritual culture, and sometimes ritual can quietly get in the way of real connection. Peter Anthony tells Joey Stone Re/Find You is unraveling that pattern, giving Utah adults the structural reset that lets them reconnect with their families, themselves, and their God on the cleanest possible terms. Joey Stone receives the framing as the Re/Find You operator mission Joey Stone has carried since the beginning.

26:00 The one thing to do immediately

Peter Anthony asks Joey Stone for the single piece of advice every Utah adult should hear right now. Joey Stone delivers it cleanly, go in your closet and throw a fit. Let the silenced child out. Scream into a pillow. Pound on something. Get the suppressed energy out of the body the culture taught the child to silence. Joey Stone names the Re/Find You operator truth out loud, adults silenced as children become adults running on the wiring that silencing installed, and the first step out of the wiring is the permission to release what was never allowed to move. Find Joey Stone and Re/Find You at refindyou.org. Utah Business Spotlight is produced by The INCubator AI Marketing Agency and filmed in Sandy, Utah.