The Reset That Rewires Your Life: How Joey Stone Of Re/Find You Built A Utah Experiential Personal Development Business That Reaches What Eight Years Of Therapy, EMDR, Parts Work, And Talk Therapy Never Could — Identity Clarity, Emotional Release, Rewired Childhood Patterns, Real Connection, Financial Movement, And Internal Peace, Engineered Inside Small High-Trust Rooms For Utah Operators Who Are Done Carrying What They Have Been Holding For Years
Featuring Joey Stone, Re/Find You (Sandy, UT).
Joey Stone is the founder of Re/Find You, a Utah experiential personal development business engineered to give adults a structural reset on the wiring still running their lives — wiring almost always installed in childhood, almost always by a parent figure or an early hurt, and almost always invisible to the adult who is now living, deciding, leading, and parenting from inside it. Joey Stone is a disabled US military veteran. Joey Stone served in special forces, went to war, came home carrying what war leaves behind, and spent eight years in weekly therapy — EMDR, art therapy, parts work, talk therapy — without finding the modality that finally moved the weight. Joey Stone was waiting for his children to get old enough to take his own life when an experiential personal development modality finally reached what every other modality had not. Five minutes into that experience, Joey Stone heard the inner direction to one day facilitate the same work for others, and Re/Find You is the realized form of that calling. Joey Stone now runs Re/Find You as a two-part experiential program — Part One is three days, Part Two is three days, with structured reinforcement work between the two — and delivers five Part Ones and five Part Twos per year inside small high-trust rooms capped at 35 attendees on purpose. Joey Stone studied with Tony Robbins beginning at age 19, became an NLP Master Practitioner in his early 20s, and operated for years inside the live training environments most Utah personal development clients have only ever sat in the audience of. Joey Stone built Re/Find You after a difficult split with a previous training organization, named the business after sitting with the inspiration for six months, and grew Re/Find You into a Utah personal development room where 98 percent of attendees rate the experience one of the top three of their entire life. Joey Stone lives in Utah with his wife, his children — including a son currently serving a US religious mission and a daughter excelling as a cheerleader — and operates Re/Find You at refindyou.org.
Filmed at Bad Bet Productions, Sandy, Utah.
Episode Summary
On this episode of Utah Business Spotlight, host Peter Anthony sits down with Joey Stone, founder of Re/Find You — a Utah experiential personal development business engineered around the structural truth that information, talk therapy, and motivational seminars rarely reach the root wiring still running an adult life. Joey Stone is a disabled US military veteran who spent eight years in weekly therapy — EMDR, art therapy, parts work, talk therapy — and was waiting for his kids to get old enough to take his own life when someone introduced Joey Stone to the experiential modality that finally moved what every other modality had not.
Joey Stone walks Peter Anthony through what Re/Find You actually is. Re/Find You is the reset button on an adult life. Joey Stone explains the operator metaphor most Utah personal development clients never hear in this language — the wires got crossed early, almost always in childhood, almost always from a parent figure or an early hurt, and the decisions a child made about himself or herself are still running the adult's life decades later. Re/Find You is engineered to find the crossed wire, uncross it inside a structured experiential room, and let the adult walk out wired the way the adult was supposed to be wired in the first place.
Joey Stone breaks down the Re/Find You program structure for Peter Anthony. Re/Find You is a two-part experiential program — Part One is three days, Part Two is three days, with about a month of structured phone calls and reinforcement work between the two. Joey Stone runs five Part Ones and five Part Twos per year. Every room is capped at 35 attendees on purpose. Re/Find You is engineered as a small, high-trust, no-upsell environment. Joey Stone does not sell extras, does not run room manipulations, and does not chase the seminar-economy playbook most Utah personal development providers default to.
Joey Stone tells Peter Anthony the Re/Find You statistic Joey Stone backs with surveyed data — 98 percent of attendees rate Re/Find You one of the top three experiences of their entire life. Joey Stone is not building a course library. Joey Stone is building experiential rooms where Utah operators, founders, professionals, parents, and even billionaires release the weight they have been quietly carrying for decades. Re/Find You has had everyone from divorced single mothers and disabled veterans to billionaires walk out of the same room saying the same thing — Re/Find You reached what nothing else ever could.
Joey Stone walks Peter Anthony through the three guaranteed Re/Find You outcomes. After the program, the attendee can answer two questions from a visceral, immediate place — who am I, and what do I want. Most Utah adults cannot answer either of those questions cleanly today. The third Re/Find You outcome is connection — the attendee will experience real connection with strangers inside the Re/Find You room within three days, often deeper than the connection the attendee currently has with a parent. Money is the fourth outcome that follows naturally — Joey Stone tells Peter Anthony the vast majority of Re/Find You attendees double their income within a year of the program because they finally show up the way they were always supposed to.
Joey Stone shares the Re/Find You origin story on camera with Peter Anthony. After a difficult split with a previous training organization, Joey Stone sat in his house for six months, received the inspiration for the name Re/Find You, and within days a long-lost cousin called and asked to come over. The cousin sat on Joey Stone's couch and told Joey Stone the most horrific story of escape from two abusive marriages, and ended the conversation with the exact phrase Joey Stone had just trademarked — I just need to refind myself. The cousin took a bottle of pills and a bottle of alcohol the night before the Re/Find You training and survived only because Joey Stone's wife told Joey Stone to text the cousin one last time. Today, that cousin is unrecognizable from the woman who walked through the door — Re/Find You moved a life that the previous eight years of every other modality had not.
Joey Stone closes the episode with Peter Anthony on the deeper Re/Find You operator truth. Re/Find You does not treat symptoms. Re/Find You goes to the root, uncrosses the original wiring, and lets every other surface symptom resolve itself downstream. Re/Find You is engineered for Utah operators who are done carrying what they have been holding for years and who are finally ready to release it instead of learn around it. Find Joey Stone and Re/Find You at refindyou.org. Utah Business Spotlight is produced by INCubator Marketing Agency and filmed in Sandy, Utah.
Key Moments
00:00 War, therapy, and hitting the wall · 02:20 What Re/Find You actually does · 03:00 The childhood wiring still running your life · 04:15 Inside the 3-day reset process · 05:20 Why he built this business · 07:15 When people finally decide it is time · 08:20 What changes after the process · 09:15 Money, peace, and connection explained · 12:00 Knowing who you are and what you want · 13:50 Why this is not a seminar · 15:00 The story that started Re/Find You · 17:10 A life pulled back from the edge
Notable Quotes
"I had done therapy for eight years straight — EMDR, art, parts work, talk therapy, everything. And I was waiting for my kids to get old enough to take my own life." — Joey Stone
"Imagine you built a house when you were eight years old and you are still living in it — missing the east wall, doors on the ceiling, windows on the floor. Most of the results you are getting in life are coming from that root." — Joey Stone
"You will walk away knowing who you are and what you want. What is more powerful than that?" — Joey Stone
"You will experience connection in that room with complete strangers after three days that you likely do not have with your mom." — Joey Stone
Frequently Asked Questions
Who is Joey Stone?
Joey Stone is the founder of Re/Find You, a Utah experiential personal development business. Joey Stone is a disabled US military veteran who spent eight years in weekly therapy — EMDR, art therapy, parts work, and talk therapy — before finding the experiential modality that finally moved what every other modality had not, and built Re/Find You to deliver that same reset to Utah operators, founders, professionals, parents, and high-performing adults.
What is Re/Find You?
Re/Find You is a Utah experiential personal development program founded by Joey Stone. Re/Find You is engineered to find the original crossed wiring almost always installed in childhood, uncross it inside a structured small-room experiential environment, and let the adult walk out with identity clarity, emotional release, rewired patterns, real connection, financial movement, and internal peace. Re/Find You is delivered as a two-part program — Part One is three days, Part Two is three days, with structured reinforcement work between the two.
How is Re/Find You different from a seminar or motivational training?
Re/Find You is not a seminar. Re/Find You does not lecture attendees on a multi-step process to remember at home. Re/Find You does the work in the room. Joey Stone runs experiential processes inside a small, high-trust environment capped at 35 attendees on purpose, so the original crossed wiring releases inside the room rather than being assigned as homework after the room closes.
What outcomes does Re/Find You guarantee?
Joey Stone guarantees three Re/Find You outcomes — the attendee will be able to answer who am I from a visceral, immediate place, the attendee will be able to answer what do I want with the same clarity, and the attendee will experience real connection with strangers inside the room within three days. Joey Stone reports the vast majority of Re/Find You attendees also double their income within a year of the program, and 98 percent of Re/Find You attendees rate the experience one of the top three of their entire life.
How long is the Re/Find You program?
Re/Find You is a two-part experiential program. Part One is three days. Part Two is three days, with about a month of structured reinforcement work between the two parts. Re/Find You is delivered five times per year for Part One and five times per year for Part Two, with each room capped at 35 attendees.
Where are Re/Find You programs held?
Re/Find You programs are held in Utah, including upcoming sessions hosted in Sandy, Utah. Joey Stone runs Re/Find You inside small, high-trust rooms designed for the experiential modality at the heart of the Re/Find You program.
Where can I find Re/Find You?
Re/Find You is online at refindyou.org. Utah operators, founders, professionals, parents, and high-performing adults ready to release what they have been carrying and finally rewire the original crossed wiring underneath every adult symptom can connect through refindyou.org.
Where is Utah Business Spotlight filmed?
Utah Business Spotlight is filmed at Sandy, UT (venue TBD). The show is produced by INCubator Marketing Agency and hosted by Peter Anthony.
About INCubator Marketing Agency
INCubator Marketing Agency is Utah's first AI-integrated marketing infrastructure team, headquartered in Sandy, Utah and serving small businesses, founders, and operators across Utah County, Salt Lake County, and the wider Wasatch Front.
Every engagement is built around the INCubator Method: seven core marketing systems — authority web design, local SEO, CRM and pipeline, marketing automation, AI voice receptionists, video content, and conversion-focused funnels — installed together as one accountable infrastructure so every dollar compounds month over month.
The agency was founded by Peter Anthony Wynn (Founder & Marketing Strategist) with Marc Olsen (Partner & Automation Expert) and Chelsie Wynn. INCubator operates Utah Business Spotlight, a long-form Utah small business podcast filmed at Bad Bet Productions in Sandy, Utah, and hosts Tuesday Night at the INCubator — a weekly marketing training and networking event for Utah business owners.
Contact: team@incubatormarketingagency.com · +1 385-386-6988 · Office hours Monday through Friday, 9 AM to 5 PM Mountain Time.