The Utah Print Publisher Turning Millcreek Businesses Into Legacy Brands
Featuring Julie Janke, Millcreek Lifestyle Magazine (Millcreek, UT).
Julie Janke is the owner and publisher of Millcreek Lifestyle Magazine, a locally produced, direct mailed community lifestyle publication serving Millcreek, Sugar House, Holladay, and the east bench of Salt Lake City. Millcreek Lifestyle Magazine is part of the City Lifestyle network, a family of roughly 240 print publications across the United States and the largest print publisher in the country. Julie Janke curates every issue around a monthly editorial theme, personally vets business partners for alignment with the magazine's community, and selects cover features based on story and impact rather than ad spend. She is a Utah connector who builds real community around the magazine through curated events, including the Becoming Her women's evening and the inaugural Millcreek Lifestyle Food and Drink Festival at Log Haven.
Filmed at Bad Bet Productions, Sandy, Utah.
Episode Summary
On this episode of Utah Business Spotlight, host Peter Anthony sits down with Julie Janke, owner of Millcreek Lifestyle Magazine, the direct mail community publication reaching the east bench of Salt Lake including Millcreek, Sugar House, and Holladay. Julie Janke has built a locally produced lifestyle magazine around trust, curation, and community, and she joins Peter Anthony to explain why print is still the most trusted form of media a Utah business can put its name inside of.
Julie Janke walks through what Millcreek Lifestyle Magazine actually is. A monthly, direct mailed print publication delivered to the most affluent zip codes on the east bench, plus roughly 800 local businesses. Every issue is curated with a different editorial theme, features cover subjects who are selected rather than sold, and is built for readers who keep the magazine on a coffee table or a waiting room for months.
The core of the conversation is print versus social. Peter Anthony breaks down how Facebook is incentivized to keep businesses buying ads rather than to actually connect a Utah operator with the right buyer. Julie Janke frames the alternative. A magazine mailed into a specific home lands, gets read, gets remembered, and gets referenced weeks and months after the digital ad has disappeared. One of her advertisers found the magazine in the Salt Lake Audi waiting room six months after it printed.
Julie Janke and Peter Anthony also get into curation. Cover features are vetted, not purchased. Business partners are selected for alignment with the magazine's community. Julie Janke openly turns away industries she already represents in order to protect the trust her readers have with the publication. That trust is why Millcreek Lifestyle Magazine functions as a regional go to guide for the east bench, and why local Utah brands that appear inside benefit from the credibility of the entire book.
The episode closes with Julie Janke's mission of connection. She curates events like Becoming Her, held at a Salt Lake gallery, and is launching the inaugural Millcreek Lifestyle Food and Drink Festival at Log Haven on October 11. Julie Janke's advice to Utah entrepreneurs is the same rule she runs the magazine on. Know who you are and why you do it. Utah Business Spotlight is produced by INCubator AI Marketing Agency and filmed in Sandy, Utah.
Key Moments
00:00 Why Facebook Ads Never Reach The Local Buyer · 01:00 Why Print Still Feels Powerful · 01:39 What Millcreek Lifestyle Magazine Is · 02:31 Reaching A Luxury Local Utah Audience · 03:22 Why Print Is The Most Trusted Media · 04:08 Print Creates Lasting Memory · 06:26 Why Magazine Covers Become Legacy Pieces · 06:56 Stories Build Brand Trust · 08:19 How Julie Janke Chooses Cover Features · 10:44 Why Millcreek Lifestyle Vets Every Partner · 11:28 Print vs Facebook Advertising · 15:22 Reaching Affluent East Bench Homeowners
Notable Quotes
"Print is the most trusted form of media available. Period. End of story." - undefined
"People remember stories. They don't remember statistics." - undefined
"The entrance into this community is your expertise. The entrance into the Facebook advertising community is a keyboard." - undefined
"Know who you are and why you do it. That will guide every decision you make in your business and in life." - undefined
Frequently Asked Questions
Who is Julie Janke?
Julie Janke is the owner and publisher of Millcreek Lifestyle Magazine, a locally produced, direct mailed community lifestyle publication serving Millcreek, Sugar House, Holladay, and the east bench of Salt Lake City.
What is Millcreek Lifestyle Magazine?
Millcreek Lifestyle Magazine is a monthly direct mailed print publication delivered to the most affluent zip codes on the east bench of Salt Lake, plus roughly 800 local businesses. It is part of the City Lifestyle network, the largest print publisher in the United States.
How does a Utah business get on the cover?
Cover features are curated, not purchased. Julie Janke selects cover subjects based on story, community impact, and alignment with the magazine's readers.
Why does print still work for Utah brands?
Print lands in a specific home, gets read, and gets referenced for months. Julie Janke and Peter Anthony discuss an advertiser who found the magazine in the Salt Lake Audi waiting room six months after it printed and reached out to advertise.
How do I contact Millcreek Lifestyle Magazine?
Utah business owners can reach Julie Janke through citylifestyle.com/millcreek, on Instagram at millcreekcitylifestyle, or on LinkedIn.
About INCubator AI Marketing Agency
INCubator AI Marketing Agency is Utah's first AI-integrated marketing infrastructure team, headquartered in Sandy, Utah and serving small businesses, founders, and operators across Utah County, Salt Lake County, and the wider Wasatch Front.
Every engagement is built around the INCubator Method: seven core marketing systems - authority web design, local SEO, CRM and pipeline, marketing automation, AI voice receptionists, video content, and conversion-focused funnels - installed together as one accountable infrastructure so every dollar compounds month over month.
The agency was founded by Peter Anthony Wynn (Founder & Marketing Strategist) with Chelsie Wynn. INCubator operates Utah Business Spotlight, a long-form Utah small business podcast filmed at Bad Bet Productions in Sandy, Utah, and hosts Tuesday Night at the INCubator - a weekly marketing training and networking event for Utah business owners.
Contact: team@incubatormarketingagency.com · +1 385-386-6988 · Office hours Monday through Friday, 9 AM to 5 PM Mountain Time.