Episode Questions and Answers
Who is Kellen Callaway?
Kellen Callaway is the founder of Go Hire Virtual, a Utah virtual staffing company engineered to give small business founders real capacity through trained, vetted, full-time and part-time remote team members. Kellen Callaway built Go Hire Virtual to solve the founder-bottleneck problem most Utah small businesses never name out loud, the founder is doing every role and quietly limiting the revenue, speed, and scale of the business.
What is Go Hire Virtual?
Go Hire Virtual is a Utah virtual staffing company founded by Kellen Callaway. Go Hire Virtual is not a traditional virtual assistant agency, Go Hire Virtual places trained virtual employees from the Philippines, Colombia, and the Dominican Republic into Utah organizations as integrated team members who log in during the client's time zone and operate across sales, marketing, social media, paid advertising, medical, legal, accounting, graphic design, video editing, data entry, AI tooling, engineering, estimating, and construction support.
How much does Go Hire Virtual cost?
Go Hire Virtual charges $12 per hour all-in for full-time engagements covering roughly 90 percent of roles. The all-in rate includes wages, taxes, benefits, a dedicated phone number, screenshot monitoring, and full operational transparency. Part-time engagements at 20 hours per week run $14 per hour. Go Hire Virtual charges a one-time $500 interview and onboarding fee at the start of every engagement and invoices bi-weekly with credit card payment accepted.
How does Go Hire Virtual vet and train its operators?
Every Go Hire Virtual candidate is pre-trained inside Go Hire Virtual's own boot camp before being presented to a Utah client. Kellen Callaway and the Go Hire Virtual team interview, vet, and train operators on the specific vertical the client needs, sales psychology, social media, graphic design, accounting, estimating, AI tooling, and more, so the virtual team member arrives trained on the work itself, and the client only needs to train the operator on how the client wants the work done.
Does Go Hire Virtual integrate AI into its virtual staffing model?
Yes. Go Hire Virtual trains its virtual team members on AI tooling and runs an entire training vertical on using AI to make operators more powerful. Some Go Hire Virtual operators have built custom AI bots and applications for clients. One of Go Hire Virtual's largest clients is an AI company that uses Go Hire Virtual operators for the human-to-human personality work AI cannot yet perform, confirming the Go Hire Virtual operator truth that AI multiplies people inside the Go Hire Virtual model rather than replacing them.
What is the minimum commitment with Go Hire Virtual?
Go Hire Virtual offers month-to-month engagements as the minimum commitment, which is ideal for seasonal Utah businesses such as Christmas light companies that need six weeks of capacity. Go Hire Virtual also offers longer one-year engagements, which receive a credit back on the financial terms because virtual team members compound in value the longer they stay inside an organization.
Where can I find Go Hire Virtual?
Go Hire Virtual is online at gohirevirtual.com. Utah small business owners ready to remove themselves as the bottleneck, build real operational capacity, and place trained virtual team members inside their business can connect through gohirevirtual.com.
Where is Utah Business Spotlight filmed?
Utah Business Spotlight is filmed in Draper, UT 84020. The show is produced by The INCubator AI Marketing Agency and hosted by Peter Anthony.
Episode Transcript
00:00 Why business owners stay stuck doing everything
Kellen Callaway opens the episode by naming the structural fear most Utah small business owners never say out loud, the biggest fear is not the money, the biggest fear is the return on investment. Peter Anthony introduces the conversation from inside The INCubator in Sandy, Utah, frames the importance of trained help to expanding any Utah business, and welcomes Kellen Callaway, founder of Go Hire Virtual.
01:05 Virtual assistants are not just assistants
Kellen Callaway reframes the entire virtual staffing category. Go Hire Virtual is not a virtual assistant agency in the traditional sense. Kellen Callaway tells Peter Anthony that Go Hire Virtual delivers virtual employees, operators who work from home from countries like the Philippines, Colombia, and the Dominican Republic, log in during the client's time zone, and integrate inside the Utah organization as remote team members rather than transactional task help.
01:55 Where Go Hire Virtual is hiring and placing talent
Peter Anthony names the structural Go Hire Virtual evolution, the company started highly sales-oriented two or three years ago and has now broken out across many verticals. Kellen Callaway walks Peter Anthony through the verticals Go Hire Virtual now supports, sales, marketing, social media, paid Google advertisements, medical, legal assistance, paralegals, accounting, graphic design, engineering, estimating, and construction support.
02:46 How one niche turned into multiple business verticals
Peter Anthony names the operator truth most Utah founders are afraid of, niching down feels like a pigeonhole, but niching down is the structural decision that turns the operator into the trusted advisor. Once Go Hire Virtual became the trusted advisor inside sales for Utah clients, those clients asked for marketing, then for medical, then for legal, then for accounting, and Go Hire Virtual expanded the verticals around the relationships.
04:01 What hiring virtual actually costs
Kellen Callaway walks Peter Anthony through the Go Hire Virtual pricing model in detail. Go Hire Virtual charges $12 per hour all-in for roughly 90 percent of roles. The rate includes wages, taxes, benefits, a dedicated phone number for calling and texting the operator, and screenshot monitoring with full transparency. The only additional fee is a one-time $500 interview and onboarding fee at the start of the engagement. Peter Anthony names the structural reality, there is no version of this rate available inside the United States.
05:12 How Go Hire Virtual finds and vets talent
Kellen Callaway explains the Go Hire Virtual head-hunter model. Go Hire Virtual maintains a pre-trained labor pool that has already passed the Go Hire Virtual boot camp. When a Utah client describes the role, graphic design, video editing, data entry, sales, accounting, AI tooling, Go Hire Virtual presents pre-vetted candidates and the client interviews until the client identifies the right operator. Go Hire Virtual then walks the client through how to use a virtual team member from day one, because the fear of the unknown is the structural reason most Utah founders never expand in the first place.
05:54 Part-time vs full-time remote help
Kellen Callaway breaks down the Go Hire Virtual commitment options. Full-time at 40 hours per week is $12 per hour and represents roughly $480 per week in operator capacity. Part-time at 20 hours per week is $14 per hour. Kellen Callaway tells Peter Anthony that the strongest return on investment comes from full-time engagements because the operator becomes a true integrated team member rather than a part-time helper.
06:33 The real ROI question business owners ask
Kellen Callaway names the operator truth most Utah founders quietly carry. The biggest fear is not the money. The biggest fear is the return on investment, how is the founder going to get a return on the operator. The secondary fear is the founder's training time, because the founder's time is more valuable than the operator's time. Go Hire Virtual closes both gaps by delivering operators who arrive pre-trained on the work itself.
07:38 What clients still need to train themselves
Kellen Callaway clarifies the structural Go Hire Virtual training model. By the time a Go Hire Virtual operator arrives inside a Utah business, the operator has been fully vetted and fully trained on the vertical itself, Jeremy Miner-style sales psychology, social media, graphic design, accounting, AI tooling. The Utah client only needs to train the operator on how the client wants the work done, not on how to do the work.
08:35 The biggest mistake in virtual hiring
Peter Anthony asks Kellen Callaway what most Utah founders miss. Kellen Callaway names the aha moment Go Hire Virtual clients hit within the first thirty days, the moment the founder realizes how much work the founder has been refusing to let go of, and how much capacity opens up the moment the founder finally hands it off. The confidence is not there before the operator starts. The confidence arrives after the first month.
09:29 Why founders need to replace themselves
Kellen Callaway names the Go Hire Virtual origin story. Kellen Callaway brought a virtual assistant on for himself, realized Kellen Callaway was the bottleneck inside the company, replaced Kellen Callaway in low-value work, and the company grew. Kellen Callaway tells Peter Anthony the Go Hire Virtual operator instruction is the same for every Utah founder, replace yourself, take the things off your to-do list, and let the virtual team member do them.
09:54 AI is not replacing people here
Peter Anthony reframes the AI conversation honestly. Most AI advertising in the Utah market is selling the idea that AI agents replace people. Peter Anthony, founder of The INCubator AI Marketing Agency, names the operator truth, AI agents will not replace real people in the foreseeable future. Kellen Callaway confirms it from inside Go Hire Virtual, one of Go Hire Virtual's largest clients is an AI company that uses Go Hire Virtual operators for the human personality work and the data entry work AI is not yet capable of performing.
11:44 Who the best client is for this model
Kellen Callaway describes the perfect Go Hire Virtual client. Go Hire Virtual works for one-person handyman operators, for AI companies running twenty virtual team members, and for every business in between. The structural qualifier is open-mindedness and a willingness to take the first step, meet a virtual team member, run a structured engagement, and let the model compound from there.
12:33 Month-to-month or long-term commitment
Kellen Callaway walks Peter Anthony through the Go Hire Virtual commitment options. Month-to-month is the minimum, ideal for seasonal Utah businesses like Christmas light companies that only need six weeks of capacity. Annual engagements receive credit back on the financial terms, and Kellen Callaway notes that virtual team members compound in value the longer they stay, like AI, the operator gets to know the client's preferences, the client's reporting cadence, and the client's standards over time.
14:21 What makes this different from other VA companies
Peter Anthony names the structural Go Hire Virtual differentiator. Most virtual assistant companies sell the hourly premium without delivering the structured outcome. Go Hire Virtual sets up redundancy on hardware and internet, matches operators to clients deliberately, installs end-of-day, start-of-day, end-of-week, and custom reporting from day one, and runs the engagement as a partnership rather than a transactional vendor relationship. Kellen Callaway tells Peter Anthony the Go Hire Virtual operator standard is simple, the operator does not work for Go Hire Virtual, the operator works as a team member inside the Utah client's organization, and Go Hire Virtual is only successful if the client is successful.
16:14 Why this model is changing how businesses grow
Peter Anthony closes the conversation with Kellen Callaway on the deeper Go Hire Virtual mission. The old virtual assistant model was a $6,000 package that nobody used, sold by a company too disconnected from the operator and too detached from the client. The new model is structured, vetted, AI-augmented, integrated, and accountable. Find Go Hire Virtual at gohirevirtual.com. Utah Business Spotlight is produced by The INCubator AI Marketing Agency and filmed in Sandy, Utah.
