Episode Summary
On this episode of Utah Business Spotlight, host Peter Anthony sits down with Nick Smith, owner of 12 Journeys Certified Giant Coaching and author of The Giants and the Smalls, for a grounded conversation about identity, mindset, and the patterns Utah founders carry into business, marriage, leadership, and life. Nick Smith opens with the premise that most owners are not stuck because they lack ambition. They are stuck because the old story is still driving the day. Same thoughts, same reactions, same relationships, same ceiling. The work Nick Smith does is not surface level motivation. It is identity architecture.
Nick Smith walks Peter Anthony through the origin of 12 Journeys and the framework behind The Giants and the Smalls. The book and the coaching program move a client through twelve deliberate stages, awareness, grief, acceptance, empowerment, uncertainty, vision, surrender, abundance, nurture, impact, and legacy. Each stage has a specific job to be done. The point is not to become louder. The point is to become honest enough to stop living from an old version of yourself. Nick Smith shares the story of a client who went from living in a car to rebuilding a life, and uses it to show what actually changes when identity gets rewritten first and habits follow.
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Apply To Be A GuestPeople are not stuck because they lack ambition. They are stuck because the old story is still driving the day.
The conversation turns tactical. Nick Smith explains why so many high performers keep returning to old patterns even after a breakthrough, and why chasing habits without touching identity is the reason most self improvement plans die by week three. Nick Smith also shows Peter Anthony how he is using AI as a mirror to help clients see themselves more clearly, and how neuroplasticity gives every Utah founder permission to build new pathways at any age. Peter Anthony reframes the takeaway for the audience. Your old story is quietly building your future. Rewrite the story on purpose or keep paying the interest on the one you inherited.
The episode closes on the marriage lesson behind the framework and the kind of client who is actually ready for this work. Nick Smith invites Utah founders, leaders, and couples who feel the ceiling to visit my12journeys.com, read The Giants and the Smalls, and start the twelve stage journey. Utah Business Spotlight is produced by INCubator Marketing Agency and filmed in Sandy, Utah.
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See How It WorksThe point is not to become louder. The point is to become honest enough to stop living from an old version of yourself.
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