Design That Tells Your Story | Stacie Graves, Edit Design House
Featuring Stacie Graves, Edit Design House (Utah).
Stacie Graves is the Founder of Edit Design House, a Utah-based interior design firm specializing in full-scale residential design with a focus on lifestyle, functionality, and emotional impact. Stacie Graves grew up inside the design industry — her mother was an interior designer — and has built Edit Design House around a single philosophy: homes should tell a story. Through the firm's signature process, Stacie Graves and her team interview clients on how they want to live (not what they want to buy), then edit every surface, texture, fixture, and finish until the home matches that life. Edit Design House also publishes Editorial, a magazine-quality publication produced for each completed project as both a gift to the client and a tool that celebrates the contractors, cabinet makers, and trades who brought the home to life. The firm is currently designing three new mountaintop builds and a series of podcast rooms at Club Social.
Filmed at Bad Bet Productions, Sandy, Utah.
Episode Summary
On this episode of Utah Business Spotlight, host Peter Anthony sits down with Stacie Graves, Founder of Edit Design House, to unpack one of the most under-appreciated layers of any premium home: the design philosophy underneath it. Stacie Graves is doing something most interior designers in Utah never attempt — she designs homes around how people actually live, not around what looks good in a moodboard.
Stacie Graves walks Peter Anthony through the Edit Design House thesis: imagine you're an author and you write a story — you would send it to a publishing house to help you tell the very best version of it. Edit Design House does the same thing with interior spaces. Clients bring the life they want to live, and Stacie Graves and her team edit every surface, texture, light fixture, color, and flow until the home matches that life. The output isn't a styled room. The output is the very best version of the client's actual life, lived inside their own four walls.
Peter Anthony pushes Stacie Graves on the hidden problem Edit Design House actually solves — the one that never makes it into the marketing. Most people live in homes that are inauthentic to who they have become. The home reflects the moment in time the home was built, not the life the client is living now. Waking up every morning in a space that is 100% on point makes it dramatically easier to move through every other part of life with confidence and clarity. The space sets the operating system.
They get into the magazine — Editorial — that Edit Design House publishes for every client. Each issue is a single project, cover to cover, treated with the same production value as Architectural Digest or Elle Decor. It becomes a gift to the client, a celebration of their story, and a tool that lets the contractors, cabinet makers, and trades who built the home actually see the finished project in magazine quality. Most of those trades never get to see the heartbeat of the homes they build. Edit Design House gives it back to them.
The conversation closes on what's next — three new mountaintop builds, a podcast room collaboration at Club Social, and the AI-and-trends question every designer is being asked right now. Stacie Graves's answer is the cleanest version of what we teach inside The INCubator Marketing Agency: AI is a tool. The heartbeat is the asset. Utah Business Spotlight is produced by INCubator Marketing Agency and filmed in Sandy, Utah.
Key Moments
00:00 Changing lives through interior design · 02:03 Meet Stacie Graves and Edit Design House · 03:14 Designing homes around how people live · 05:18 The hidden problem interior design solves · 06:43 When a home no longer matches your life · 09:23 Turning client stories into a magazine · 11:29 Who Edit Design House is built for · 14:17 Design trends, AI, and authentic spaces · 17:10 How to work with Edit Design House · 18:21 Dream homes and the future of design
Notable Quotes
"Our big thing is that we change lives through interior design. Sounds really simple, but there's a lot that goes behind it. We make people's home their very favorite space in the world." — Stacie Graves
"If you bring your life to us on a silver platter — this is how I want to live, how I want it to flow, how I want it to feel — we edit your space and help you live the very best version of your life." — Stacie Graves
"We never ask people what they want. We ask them how they want to feel. People don't know what they want — they know how they want to feel." — Peter Anthony
"I want my home to have a heartbeat. I want the chairs to have a story. I want the doors to have a story. That can't be contrived. It has to be gathered." — Stacie Graves
Frequently Asked Questions
What is Utah Business Spotlight?
Utah Business Spotlight is a free professional video podcast hosted by Peter Anthony of INCubator Marketing Agency. Each episode features a Utah business owner sharing their story, lessons, and what makes their company worth knowing.
Who should apply to be a guest?
Established Utah business owners, founders, and operators who want to share their story with a local audience and amplify their brand through professionally produced video content.
How do I get featured on the podcast?
Apply through the Utah Business Spotlight application. Selected guests are scheduled for a 12-minute studio interview in Sandy, Utah, on Thursdays between 10 a.m. and 2 p.m.
What do guests receive?
A full produced episode, short-form clips for social, multi-platform distribution across YouTube and podcast networks, and a dedicated authority page on theincubatormarketingagency.com.
Where is the podcast filmed?
Episodes are filmed at Sandy, UT (venue TBD). The studio is a professional broadcast facility built for cinematic interview production.
About INCubator Marketing Agency
INCubator Marketing Agency is Utah's first AI-integrated marketing infrastructure team, headquartered in Sandy, Utah and serving small businesses, founders, and operators across Utah County, Salt Lake County, and the wider Wasatch Front.
Every engagement is built around the INCubator Method: seven core marketing systems — authority web design, local SEO, CRM and pipeline, marketing automation, AI voice receptionists, video content, and conversion-focused funnels — installed together as one accountable infrastructure so every dollar compounds month over month.
The agency was founded by Peter Anthony Wynn (Founder & Marketing Strategist) with Marc Olsen (Partner & Automation Expert) and Chelsie Wynn. INCubator operates Utah Business Spotlight, a long-form Utah small business podcast filmed at Bad Bet Productions in Sandy, Utah, and hosts Tuesday Night at the INCubator — a weekly marketing training and networking event for Utah business owners.
Contact: team@incubatormarketingagency.com · +1 385-386-6988 · Office hours Monday through Friday, 9 AM to 5 PM Mountain Time.