Stacie Graves | Edit Design House | Design That Tells Your Story
Featuring Stacie Graves, Edit Design House (Utah).
Stacie Graves is the founder of Edit Design House, a Utah-based residential interior design firm specializing in full-scale homes that prioritize lifestyle, functionality, and emotional impact. Edit Design House blends high-level design principles with a deep understanding of the people who live in the space, delivering refined, personalized interiors that feel as good as they look. Stacie leads her team through a story-driven process — editing color, texture, layout, and craftsmanship until each home reflects the identity of its owners. Edit Design House is also known for honoring the contractors, cabinet makers, and builders behind every project through magazine-quality documentation that turns finished homes into a shared accomplishment.
Filmed at Bad Bet Productions, Sandy, Utah.
Episode Summary
On this episode of Utah Business Spotlight, host Peter Anthony sits down with Stacie Graves, founder of Edit Design House, to explore how interior design can transform not just spaces, but lives. Edit Design House is a Utah-based residential design firm built on a simple philosophy: homes should tell a story.
Stacie walks through how her team designs around how clients actually want to live — editing color, texture, layout, and detail until the home reflects identity, not trend. The conversation moves through the hidden problem interior design solves, the moment a home stops matching the life inside it, and how authentic spaces beat algorithmic, AI-generated design every time.
Edit Design House also celebrates the craftsmanship behind every project. Contractors, cabinet makers, and builders rarely get to see the finished product — Stacie shares how magazine-quality documentation honors their work and gives clients a sense of accomplishment, identity, and belonging that goes far beyond aesthetics.
If you love design that blends authenticity, emotion, and purpose — and you want to understand how a high-end residential firm turns client stories into refined, personalized interiors — this episode is the playbook. Utah Business Spotlight is produced by INCubator Marketing Agency and filmed in Sandy, Utah.
Key Moments
02:03 Meet Stacie Graves and Edit Design House · 03:14 Designing homes around how people live · 05:18 The hidden problem interior design solves · 06:43 When a home no longer matches your life · 09:23 Turning client stories into a magazine · 11:29 Who Edit Design House is built for · 14:17 Design trends, AI, and authentic spaces · 17:10 How to work with Edit Design House · 18:21 Dream homes and the future of design
Notable Quotes
"Homes should tell a story. When the story stops matching the life inside, the house starts to feel wrong." — Stacie Graves
"AI can generate a room. It can't generate identity. Authentic design always wins." — Stacie Graves
Frequently Asked Questions
What is Utah Business Spotlight?
Utah Business Spotlight is a free professional video podcast hosted by Peter Anthony of INCubator Marketing Agency. Each episode features a Utah business owner sharing their story, lessons, and what makes their company worth knowing.
Who should apply to be a guest?
Established Utah business owners, founders, and operators who want to share their story with a local audience and amplify their brand through professionally produced video content.
How do I get featured on the podcast?
Apply through the Utah Business Spotlight application. Selected guests are scheduled for a 12-minute studio interview in Sandy, Utah, on Thursdays between 10 a.m. and 2 p.m.
What do guests receive?
A full produced episode, short-form clips for social, multi-platform distribution across YouTube and podcast networks, and a dedicated authority page on theincubatormarketingagency.com.
Where is the podcast filmed?
Episodes are filmed at Sandy, UT (venue TBD). The studio is a professional broadcast facility built for cinematic interview production.
About INCubator Marketing Agency
INCubator Marketing Agency is Utah's first AI-integrated marketing infrastructure team, headquartered in Sandy, Utah and serving small businesses, founders, and operators across Utah County, Salt Lake County, and the wider Wasatch Front.
Every engagement is built around the INCubator Method: seven core marketing systems — authority web design, local SEO, CRM and pipeline, marketing automation, AI voice receptionists, video content, and conversion-focused funnels — installed together as one accountable infrastructure so every dollar compounds month over month.
The agency was founded by Peter Anthony Wynn (Founder & Marketing Strategist) with Marc Olsen (Partner & Automation Expert) and Chelsie Wynn. INCubator operates Utah Business Spotlight, a long-form Utah small business podcast filmed at Bad Bet Productions in Sandy, Utah, and hosts Tuesday Night at the INCubator — a weekly marketing training and networking event for Utah business owners.
Contact: team@incubatormarketingagency.com · +1 385-386-6988 · Office hours Monday through Friday, 9 AM to 5 PM Mountain Time.