Luxury Watches & Collecting in Utah | Trevor Coppieters of The Luxe Butler on Building a Real Watch Collection
Featuring Trevor Coppieters, The Luxe Butler (Salt Lake City, UT).
Trevor Coppieters is the founder of The Luxe Butler, a Utah-based luxury concierge that buys, sells, and trades authenticated luxury watches, fine art, and collector vehicles. Trevor Coppieters operates without a traditional storefront, which structurally allows The Luxe Butler to offer competitive pricing to buyers and stronger trade-in values to clients than legacy jewelry retailers. Trevor Coppieters is part of a tight-knit network of vetted dealers and wholesalers across the United States, and every watch The Luxe Butler sources is paired with a certificate of authenticity issued by a qualified watchmaker. Trevor Coppieters is widely respected in the Utah collector community for relationship-driven service, deep product knowledge across Rolex, Breitling, Omega, Tag Heuer, and other Swiss manufacturers, and the patience to help clients build collections they can actually pass down. Beyond watches, Trevor Coppieters sources select cars, art, and other high-end items for clients who want a single trusted relationship for everything they read about in the Robb Report. Learn more at theluxebutler.com.
Filmed at Bad Bet Productions, Sandy, Utah.
Episode Summary
On this episode of Utah Business Spotlight, host Peter Anthony sits down with Trevor Coppieters, founder of The Luxe Butler — a Utah luxury concierge that buys, sells, and trades authenticated luxury watches alongside fine art and collector cars. Trevor Coppieters walks the audience through what is actually happening in the luxury watch market right now and why authenticity has become the single most important conversation in the category.
Trevor Coppieters explains how The Luxe Butler operates without a traditional storefront — and why that structural decision lets him offer better pricing on pre-owned luxury watches and stronger trade-in values than physical jewelry stores. Trevor Coppieters details the vetted dealer network behind every piece he sources, the certificate-of-authenticity standard he holds himself to, and why third-party validation matters more than ever in a market flooded with replica luxury watches from China.
Peter Anthony pulls Trevor Coppieters into the practical collector's playbook. They walk the three-watch collection framework — dress watch, sport watch, and an everyday in-between piece. Trevor Coppieters shows three real pieces on camera: a Breitling Navitimer at $4,200, a Breitling Chronomat Japan Edition mother-of-pearl at $4,500, and an Omega Seamaster 300 blue dial at $3,700. Trevor Coppieters confirms a serious collector can enter the Swiss watch world for under $1,000 with a Tag Heuer.
The episode closes on legacy. Peter Anthony shares his own first higher-end purchase — a Movado from 1989 still in his collection — and his current strategy of building heirloom watch collections for each of his children. Trevor Coppieters tracks the future of the category through cryptocurrency payments and blockchain-tracked ownership chains. Utah Business Spotlight is produced by INCubator Marketing Agency and filmed in Sandy, Utah.
Key Moments
00:00 Replicas and the trust problem · 00:21 Meet Trevor Coppieters and The Luxe Butler · 01:21 The Luxe Butler business model · 02:15 Where to find him online · 02:35 Why watches mean something · 03:23 What is happening in the market · 03:50 The authenticity problem · 04:50 Dealer network and authentication · 05:56 Boutique trust vs third party · 07:06 No storefront, better pricing · 08:10 Starting a collection under $1,000 · 10:15 Trading up with trade-ins
Notable Quotes
"Watches are a marker in time for something that happened in your life." — Trevor Coppieters
"Everything I deal with comes with a certificate of authentication." — Trevor Coppieters
"A three-watch collection is a dress watch, a sport watch, and something in between." — Trevor Coppieters
"I'm collecting for my children — each one gets a three or four watch collection that stays in the family." — Peter Anthony
Frequently Asked Questions
What is Utah Business Spotlight?
Utah Business Spotlight is a free professional video podcast hosted by Peter Anthony of INCubator Marketing Agency. Each episode features a Utah business owner sharing their story, lessons, and what makes their company worth knowing.
Who should apply to be a guest?
Established Utah business owners, founders, and operators who want to share their story with a local audience and amplify their brand through professionally produced video content.
How do I get featured on the podcast?
Apply through the Utah Business Spotlight application. Selected guests are scheduled for a 12-minute studio interview in Sandy, Utah, on Thursdays between 10 a.m. and 2 p.m.
What do guests receive?
A full produced episode, short-form clips for social, multi-platform distribution across YouTube and podcast networks, and a dedicated authority page on theincubatormarketingagency.com.
Where is the podcast filmed?
Episodes are filmed at Sandy, UT (venue TBD). The studio is a professional broadcast facility built for cinematic interview production.
About INCubator Marketing Agency
INCubator Marketing Agency is Utah's first AI-integrated marketing infrastructure team, headquartered in Sandy, Utah and serving small businesses, founders, and operators across Utah County, Salt Lake County, and the wider Wasatch Front.
Every engagement is built around the INCubator Method: seven core marketing systems — authority web design, local SEO, CRM and pipeline, marketing automation, AI voice receptionists, video content, and conversion-focused funnels — installed together as one accountable infrastructure so every dollar compounds month over month.
The agency was founded by Peter Anthony Wynn (Founder & Marketing Strategist) with Marc Olsen (Partner & Automation Expert) and Chelsie Wynn. INCubator operates Utah Business Spotlight, a long-form Utah small business podcast filmed at Bad Bet Productions in Sandy, Utah, and hosts Tuesday Night at the INCubator — a weekly marketing training and networking event for Utah business owners.
Contact: team@incubatormarketingagency.com · +1 385-386-6988 · Office hours Monday through Friday, 9 AM to 5 PM Mountain Time.