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Russ Warner — Quotes from The Business Spotlight

Russ Warner of Ghost Boards in Utah discusses Utah Lifestyle Product Marketing Why Custom Acrylic Longboards Become Brand Symbols Not One-Hit Products. These quotes come from the conversation on The Business Spotlight with Peter Anthony. Watch Russ Warner's episode

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About Russ Warner

co-founder and CEO, Ghost Boards

Russ Warner is the co-founder and CEO of Ghost Boards, a Utah-based custom acrylic longboard company that builds clear, light-up, full-customization skateboards as functional art for personal riders, corporate gifting, and brand activations. Russ Warner partnered with co-founder Brent after a piece of scrap acrylic from a stage-fabrication shop was turned into the first prototype board, riding into Russ Warner's driveway and burning a permanent outline into the summer grass, the inflection point that became the Ghost Boards design thesis. Russ Warner is a lifelong skater who returned to the category as an adult looking for a longboard, and built Ghost Boards around products he personally would ride every day, hand-picking the trucks, bearings, and wheels, and engineering recessed LED lighting into the deck.

Russ Warner discusses Utah Lifestyle Product Marketing Why Custom Acrylic Longboards Become Brand Symbols Not One-Hit Products.

Russ Warner discusses Utah Lifestyle Product Marketing Why Custom Acrylic Longboards Become Brand Symbols Not One-Hit Products.

Russ Warner discusses Utah Lifestyle Product Marketing Why Custom Acrylic Longboards Become Brand Symbols Not One-Hit Products.

Russ Warner discusses Utah Lifestyle Product Marketing Why Custom Acrylic Longboards Become Brand Symbols Not One-Hit Products.

Russ Warner discusses Utah Lifestyle Product Marketing Why Custom Acrylic Longboards Become Brand Symbols Not One-Hit Products.

Russ Warner discusses Utah Lifestyle Product Marketing Why Custom Acrylic Longboards Become Brand Symbols Not One-Hit Products.

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