Back to The Magazine
The Business SpotlightJune 15, 2026

Jacob Wang, Custom Public-Data Lead Generation: Lead Generation How Public Data Scraping Beats Overpriced National Lead Lists

Young Utah developer Jacob Wang on turning a Roblox open source background into a custom public data lead generation service, the structural reason national lead lists fail Utah operators, and the clean ready to call prospect lists built from data that is already public and legal.

Peter Anthony
10 min read
#Jacob Wang#Lead Generation
Jacob Wang, Custom Public-Data Lead Generation: Lead Generation How Public Data Scraping Beats Overpriced National Lead Lists
Watch Jacob Wang of Custom Public-Data Lead Generation on The Business Spotlight with Peter AnthonyJacob Wang quotes

Most Utah operators are paying premium prices for lead lists that were already public, already legal to collect, and already targetable down to the county. Jacob Wang built a custom public data lead generation service to flip that pattern. The young Utah developer behind a Roblox open source background and an emerging lead service is operating the layer most founders never see, and the structural value is not the data itself, it is the clean, organized, ready to call list the operator can drop straight into outreach.

Jacob Wang sat down with Peter Anthony on the Utah Business Spotlight Podcast for a working conversation on what looks like screen time, what it actually became, and why public data is the structural Utah B2B advantage most operators never tap. The conversation moved through the Roblox origin story, the open source discipline behind real developer trust, and the custom lead lists Jacob Wang now builds scoped to the exact Utah target the operator is trying to reach.

The Build: 30-day marketing infrastructure for Utah businesses by The INCubator

Market Faster Methodology

The Build · 30-Day Marketing Infrastructure

See What's Built
Watch the full episodeWatch on the podcast page →

Public Code Builds Public Trust

Jacob Wang explains the structural reason open source matters with Peter Anthony on the episode. Open source is the developer's book the world can actually read. Other developers can review the code, use it, and trust it. Jacob Wang names the structural rule. Public code builds public trust, which is exactly the rule Jacob Wang now applies to public data for business. If the data is public and legal, Jacob Wang can collect it, organize it, and turn it into a clean Utah prospect list at roughly a ninety eight percent success rate.

Custom Beats National Every Time

Peter Anthony and Jacob Wang surface the structural Utah B2B problem. Operators try to scale outreach with overpriced national lead lists that are not targeted, not local, and not built around the operator's actual buyer. The fix is custom. Every realtor in Salt Lake County. Every mortgage broker in the state. Every plumber, electrician, accountant, attorney, dentist, or new LLC registered in a defined geography. If the data exists in a public source, Jacob Wang can pull it, clean it, and deliver it as a working spreadsheet for the Utah team to dial.

Founder overlooking a city skyline at dusk, The Source of Truth AI Mastermind

Mindset Marketing Academy

01 / 05

The Source of Truth

The single document your entire business runs on. Positioning, offers, messaging, and the AI system that keeps it all consistent.

Find Out More

Screen Time Becomes Skill When The Child Is Given Room To Build

The structural Utah parent moment in the episode is the Roblox origin story. Jacob Wang started playing Roblox at seven or eight, started developing inside Roblox Studio at eight, and fell in love with the puzzle of code. Roblox is not just a game, it is a creative platform and a community where children can build a goal, work toward it, and connect with like minded developers around the world. Peter Anthony names the takeaway. What looks like screen time can become skill, software, community, and a marketable Utah service when the child is given room to build.

What Utah Operators Should Take Away

  • Public data is the structural Utah B2B advantage, the clean ready to call list beats the overpriced national lead list.
  • Custom beats national every time, scope the list to the exact Utah category, county, and buyer profile.
  • Open source discipline transfers to data work, public code builds public trust and public data builds public reach.
  • Build the spreadsheet your team can actually dial, the lead list is only as valuable as the next outreach motion behind it.
  • Reach Jacob Wang on Instagram at nst the dawn for custom Utah public data lead generation.

Building a Utah business that deserves the same caliber of marketing infrastructure as the founders featured on Utah Business Spotlight? The INCubator AI Marketing Agency builds the positioning, content, video, automation, and AI systems that turn Utah operators into the obvious authority in their category.

Share this article
PA

Peter Anthony

Founder, The INCubator AI Marketing Agency

Helping Utah businesses grow through strategic marketing and authentic storytelling.

Free Live Event

The Founders Series

Five free AI marketing nights in Draper, presented by MindsetMarketing.Academy and powered by the INCubator.

Oct 20 – Dec 15, 2026 · Doors 6:45 PM · Presentation 7:00–8:30 PM · Q&A until 9:00 PM

Register for Free
Keep Reading

More Stories From The Magazine