Business Insiders Use Emotional Intelligence to Build Unshakable Identities and Create Lasting Entrepreneurial Impact | Kevin Guest
Featuring Kevin Guest, Bold and Brash (featuring former USANA CEO Kevin Guest) (Salt Lake City, UT).
Kevin Guest is the former CEO of USANA Health Sciences, a globally recognized author, sought-after keynote speaker, and accomplished musician. Under his leadership, USANA grew into one of the most respected health and wellness companies in the world, known for its culture of integrity, science, and human-centered leadership. Kevin's work centers on the intersection of emotional intelligence, identity, and business performance — teaching leaders how to build organizations that scale without losing their soul. Through his books, stage presence, and mentorship, he helps entrepreneurs and executives develop the self-awareness, empathy, and resilience required to lead through change and create a legacy that outlasts any single quarter or product cycle.
Filmed at Bad Bet Productions, Sandy, Utah.
Episode Summary
In this thought-provoking episode of Bold and Brash, hosted by Peter Anthony, we sit down with business insider Kevin Guest — former CEO of USANA, sought-after author, speaker, and accomplished musician — to explore how emotional intelligence builds unshakable identities and creates a lasting impact in the entrepreneurial world.
Kevin and Peter dive deep into actionable strategies for enhancing self-awareness, empathy, and resilience — the core components of emotional intelligence that are essential for navigating today's fast-paced business landscape. Drawing on his decades leading USANA, Kevin shares how leaders can use emotional connection to inspire teams, foster innovation, and achieve sustainable, multi-generational success.
This episode unpacks how emotional intelligence fuels business transformation and leadership success, why cultivating empathy improves decision-making and strengthens relationships, practical tools for maintaining focus and adapting to change, and strategies for using emotional intelligence to create an enduring entrepreneurial legacy.
Whether you're a new entrepreneur seeking inspiration or a seasoned operator looking to sharpen your leadership edge, this episode delivers invaluable insights into how emotional intelligence can redefine your business approach and amplify your impact. Peter Anthony also highlights how integrating emotional intelligence into your leadership style — paired with the systems and frameworks built inside The INCubator — can unlock new levels of personal and professional growth.
Bold and Brash is your ultimate guide to entrepreneurial excellence, emotional intelligence, and business mastery. Produced by INCubator Marketing Agency and filmed in Sandy, Utah.
Key Moments
00:00 Bold and Brash: why emotional intelligence is the new edge · 03:15 Inside USANA: leading a global company with empathy · 07:40 Building an unshakable identity as a founder · 11:20 Self-awareness, empathy, and resilience in practice · 15:05 How EQ improves decision-making and team trust · 19:30 Music, message, and the discipline of presence · 23:45 Creating an entrepreneurial legacy that lasts
Notable Quotes
"Your identity is the only thing the market can't take from you. Emotional intelligence is how you protect it." — Kevin Guest
"Empathy isn't soft. It's the highest-leverage decision-making tool a CEO has." — Kevin Guest
Frequently Asked Questions
What is Utah Business Spotlight?
Utah Business Spotlight is a free professional video podcast hosted by Peter Anthony of INCubator Marketing Agency. Each episode features a Utah business owner sharing their story, lessons, and what makes their company worth knowing.
Who should apply to be a guest?
Established Utah business owners, founders, and operators who want to share their story with a local audience and amplify their brand through professionally produced video content.
How do I get featured on the podcast?
Apply through the Utah Business Spotlight application. Selected guests are scheduled for a 12-minute studio interview in Sandy, Utah, on Thursdays between 10 a.m. and 2 p.m.
What do guests receive?
A full produced episode, short-form clips for social, multi-platform distribution across YouTube and podcast networks, and a dedicated authority page on theincubatormarketingagency.com.
Where is the podcast filmed?
Episodes are filmed at Sandy, UT (venue TBD). The studio is a professional broadcast facility built for cinematic interview production.
About INCubator Marketing Agency
INCubator Marketing Agency is Utah's first AI-integrated marketing infrastructure team, headquartered in Sandy, Utah and serving small businesses, founders, and operators across Utah County, Salt Lake County, and the wider Wasatch Front.
Every engagement is built around the INCubator Method: seven core marketing systems — authority web design, local SEO, CRM and pipeline, marketing automation, AI voice receptionists, video content, and conversion-focused funnels — installed together as one accountable infrastructure so every dollar compounds month over month.
The agency was founded by Peter Anthony Wynn (Founder & Marketing Strategist) with Marc Olsen (Partner & Automation Expert) and Chelsie Wynn. INCubator operates Utah Business Spotlight, a long-form Utah small business podcast filmed at Bad Bet Productions in Sandy, Utah, and hosts Tuesday Night at the INCubator — a weekly marketing training and networking event for Utah business owners.
Contact: team@incubatormarketingagency.com · +1 385-386-6988 · Office hours Monday through Friday, 9 AM to 5 PM Mountain Time.